SEM - Research Measures Success
SEM - Research Measures Success
Know Your Competition
Take a good look at your top competition and see what they are offering online. Even looking at websites that are not direct competitors may give you an idea of what to offer your visitors. Think of it this way: someone put effort into creating those websites. Visit your competitor's website. Search in the major search engines for your most important keyword phrases and see if your competitors show up in the top thirty search engine results. Learn what you can and see if what they are doing is something you should be doing. It's always good to know if your competitors are using search engine optimization, link building, social networking, PPC, and other means to rank well.
What's Your Point?
Ok, so you've got this product you want to sell online. What are you saying to your audience? Make sure you write in a clear, concise way so your message does not get lost in the process. Just because everyone in your company understands your message doesn't mean the visitors to your site will. Have a few test scenarios set up; ask a few objective readers what they understand from your website and see just how much your message is getting across. You'd be surprised that what may be obvious to you is not necessarily obvious to your website visitors. If you are having trouble creating a clear message for your website, consider hiring a copywriter to convey what you want to say.
Know Your Target Audience
Who buys your product and why? Who needs the information you have on your website? Who would you like to have visit your website that isn't already there? Who is visiting you? Are they professionals who understand your technical terms or visitors of varying levels who all need the same information from you? What do you offer that a certain market would want from you? Take the time to get a good look at what is out there and how your competitors are presenting their information to online visitors. Use your log statistics reports to track who comes to your website. Get familiar with the keyword terms they are using in the search engines to find you. Research the domains that most visit you. Find out why visitors are clicking away from certain pages before going deeper into the content of your website. Is it a lack of information? Too many choices to click on? Is the language used or instructions given easy to understand? Don't give your visitors a reason to leave before they understand your message.
Know Your Competition
Take a good look at your top competition and see what they are offering online. Even looking at websites that are not direct competitors may give you an idea of what to offer your visitors. Think of it this way: someone put effort into creating those websites. Visit your competitor's website. Search in the major search engines for your most important keyword phrases and see if your competitors show up in the top thirty search engine results. Learn what you can and see if what they are doing is something you should be doing. It's always good to know if your competitors are using SEO, Paid Inclusion, PPC, Link Building and other means to rank well.
Make Your Website Accessible
There's nothing worse than muddling through a website looking for what you want and clicking so much you finally give up. Use easy navigation, make sure your information or products are easily accessible to your visitors. Create written text that is easily understood in order to get your message across readily. Give your visitors plenty of written information. There's no such thing as "too much text" when it comes to search engine robots "understanding" your web pages. What's good for the visitor is often good for the search engine robots.
Do The Work
Research is the cornerstone to your success. The more you know about your subject, the better you will be able to inform your visitors. By informing your visitors you build trust and interest in learning more about your website. Do the math - get searching!
SEM Research Measures Success - To learn more about this author, visit Daria Goetsch's Website.
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Search engine marketing (SEM)success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.
Know Your Competition
Take a good look at your top competition and see what they are offering online. Even looking at websites that are not direct competitors may give you an idea of what to offer your visitors. Think of it this way: someone put effort into creating those websites. Visit your competitor's website. Search in the major search engines for your most important keyword phrases and see if your competitors show up in the top thirty search engine results. Learn what you can and see if what they are doing is something you should be doing. It's always good to know if your competitors are using search engine optimization, link building, social networking, PPC, and other means to rank well.
What's Your Point?
Ok, so you've got this product you want to sell online. What are you saying to your audience? Make sure you write in a clear, concise way so your message does not get lost in the process. Just because everyone in your company understands your message doesn't mean the visitors to your site will. Have a few test scenarios set up; ask a few objective readers what they understand from your website and see just how much your message is getting across. You'd be surprised that what may be obvious to you is not necessarily obvious to your website visitors. If you are having trouble creating a clear message for your website, consider hiring a copywriter to convey what you want to say.
Know Your Target Audience
Who buys your product and why? Who needs the information you have on your website? Who would you like to have visit your website that isn't already there? Who is visiting you? Are they professionals who understand your technical terms or visitors of varying levels who all need the same information from you? What do you offer that a certain market would want from you? Take the time to get a good look at what is out there and how your competitors are presenting their information to online visitors. Use your log statistics reports to track who comes to your website. Get familiar with the keyword terms they are using in the search engines to find you. Research the domains that most visit you. Find out why visitors are clicking away from certain pages before going deeper into the content of your website. Is it a lack of information? Too many choices to click on? Is the language used or instructions given easy to understand? Don't give your visitors a reason to leave before they understand your message.
Know Your Competition
Take a good look at your top competition and see what they are offering online. Even looking at websites that are not direct competitors may give you an idea of what to offer your visitors. Think of it this way: someone put effort into creating those websites. Visit your competitor's website. Search in the major search engines for your most important keyword phrases and see if your competitors show up in the top thirty search engine results. Learn what you can and see if what they are doing is something you should be doing. It's always good to know if your competitors are using SEO, Paid Inclusion, PPC, Link Building and other means to rank well.
Make Your Website Accessible
There's nothing worse than muddling through a website looking for what you want and clicking so much you finally give up. Use easy navigation, make sure your information or products are easily accessible to your visitors. Create written text that is easily understood in order to get your message across readily. Give your visitors plenty of written information. There's no such thing as "too much text" when it comes to search engine robots "understanding" your web pages. What's good for the visitor is often good for the search engine robots.
Do The Work
Research is the cornerstone to your success. The more you know about your subject, the better you will be able to inform your visitors. By informing your visitors you build trust and interest in learning more about your website. Do the math - get searching!
SEM Research Measures Success - To learn more about this author, visit Daria Goetsch's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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