Daria Goetsch Articles

SEM - Research Measures Success - Click To Read Article
Search engine marketing (SEM)success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Your visitors need to relate to you and understand your message and what you want them to do.

Finding Targeted Keyword Phrases Your Competitors Miss - Click To Read Article
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.

A Checklist for Small Business SEO - Click To Read Article
Checklist of common sense steps for search engineoptimization of your small business website.

SEO's Relationship With Website Architecture - Click To Read Article
SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.

Buzzwords vs Effective SEO Keywords - Click To Read Article
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms.


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