3 Questions to Answer BEFORE You Create Your Blog
3 Questions to Answer BEFORE You Create Your Blog
For many people, the first step they take is to research and find the correct blog software and then jump in and start creating their blog (or get someone else to do it).
But I believe this isn't the right place to start with your blog.
First you need to decide what kind of content you're going to provide via your fabulous new business blog.
There are 3 things you need to do in order to figure out what kinds of valuable information you want to write your blog posts on.
The first thing is to be clear on the following questions:
The second things you need to do is make sure that the content on your blog is important to your target group or niche.
Like a website or any other marketing communications you do, your blog needs to be something that your target group finds valuable and has need of. So you need to choose content that you know your prospects and clients want.
There are several ways to find this out:
The third thing is to decide which of these two categories you fall into:
Many blogs and bloggers combine a mixture of the two – it all depends on how you want to structure your blog content. As well, do you want to be known as the expert on a subject or the person who is an expert on where to find the experts?
So before you even start looking at blog software and figuring out how your blog is going to look, spend time figuring out what kind of content your blog is going to provide on an ongoing basis.
Then hav'at'er picking those colours and templates!
3 Questions to Answer BEFORE You Create Your Blog - To learn more about this author, visit Jody Gabourie's Website.
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You "get" that a blog is a great marketing tool. And you want to jump on the bandwagon…but are you starting in the right place?
For many people, the first step they take is to research and find the correct blog software and then jump in and start creating their blog (or get someone else to do it).
But I believe this isn't the right place to start with your blog.
First you need to decide what kind of content you're going to provide via your fabulous new business blog.
There are 3 things you need to do in order to figure out what kinds of valuable information you want to write your blog posts on.
The first thing is to be clear on the following questions:
- your target group: what do they need and what kind of information do they like?
- your objective: what are you trying to achieve with your blog?
- your level of involvement: are you going to be the only one making posts or will you have guest bloggers?
- your money and time resources: how much time and money do you have to spend on it?
- your level of interactivity: how interactive are you going to be – run contests, have comments, show videos and post audio clips?
The second things you need to do is make sure that the content on your blog is important to your target group or niche.
Like a website or any other marketing communications you do, your blog needs to be something that your target group finds valuable and has need of. So you need to choose content that you know your prospects and clients want.
There are several ways to find this out:
- research the needs of your target market
- do a survey
- get feedback from your current clients and customers
- get clear on what problem your target audience wants solved and the benefits you offer
The third thing is to decide which of these two categories you fall into:
- those that provide information by writing about it
- those that provide information by linking to it – other blogs, news sources, other media, YouTube, etc.
Many blogs and bloggers combine a mixture of the two – it all depends on how you want to structure your blog content. As well, do you want to be known as the expert on a subject or the person who is an expert on where to find the experts?
So before you even start looking at blog software and figuring out how your blog is going to look, spend time figuring out what kind of content your blog is going to provide on an ongoing basis.
Then hav'at'er picking those colours and templates!
3 Questions to Answer BEFORE You Create Your Blog - To learn more about this author, visit Jody Gabourie's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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