Are You a Marketing Flirt?
Are You a Marketing Flirt?
But I'm thinking more of the commonplace meaning – when someone flirts with you, they're usually trying to entice you with unspoken (or spoken) promises, but don't actually follow through and deliver on their promises.
So, I'll ask you again: Are you a marketing flirt?
We've all run up against people – especially on the somewhat anonymous internet – that promise us the sun and moon but then when you get their ebook or course, or get in their coaching circle, you find that they have totally under-delivered.
You remember how you felt: ripped off, angry, stupid, taken advantage of, hopes dashed, cheated, disappointed, frustrated. Not emotions that we want people to experience when doing business with us.
Take a look at some of the ways that you could be acting like a marketing flirt:
Many of the reasons that people are marketing flirts are not through spite or indifference, but usually because they're too busy and overwhelmed to stay on top of things. Your prospects and customers don't really care about that though, do they? They want to know that they can trust you to follow through on what you've promised.
So take a look at what you are telling people you'll do and make sure that you have the processes and procedures (like a marketing plan calendar!) in place so that instead of being a marketing flirt, you'll become a committed and trusted partner to people.
Then watch your success and results soar!
Are You a Marketing Flirt - To learn more about this author, visit Jody Gabourie's Website.
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Flirt is defined as "behaving alluringly". This actually is great if your marketing is alluring and attracts people.
But I'm thinking more of the commonplace meaning – when someone flirts with you, they're usually trying to entice you with unspoken (or spoken) promises, but don't actually follow through and deliver on their promises.
So, I'll ask you again: Are you a marketing flirt?
We've all run up against people – especially on the somewhat anonymous internet – that promise us the sun and moon but then when you get their ebook or course, or get in their coaching circle, you find that they have totally under-delivered.
You remember how you felt: ripped off, angry, stupid, taken advantage of, hopes dashed, cheated, disappointed, frustrated. Not emotions that we want people to experience when doing business with us.
Take a look at some of the ways that you could be acting like a marketing flirt:
- you tell someone that they will get a call back in 24 hours BUT you (or someone on your team) don't actually get around to talking with them until 3 days later
- you promise people that when they sign up for your ezine that you'll send it out every Tuesday BUT they don't receive their first issue until 3 weeks later and then are still waiting a month later for the second one
- you respond to an email via your website contact form letting them know you'll send them some information/answer their question/refer them to someone BUT you never get back to them
- your sales page states that you'll send them 3 bonuses immediately when they sign up BUT in reality, they don't get them until a week later
- you state that your membership program will have a members' only forum where they can interact and learn from each other BUT the forum doesn't actually work until 3 months into the program
- you tell people that your ezine will provide great, informative information BUT you actually talk 75% of time about your products and services and what's happening with you.
- you ask people to fill out an online survey about what their main problems are BUT you never share with them the results or create products that address the issues they brought up
- you gather people's business cards at a networking event promising them you'll send them your free special report BUT they never hear back from you again
- your sales page states that you'll answer coaching circle members' questions if they email you BUT you only get around to answering some of them some of the time and usually too late to do them much good
- your website states that you're available to do guest teleseminars BUT whenever anyone asks you, you're too busy or you're waiting for the "perfect" opportunity
Many of the reasons that people are marketing flirts are not through spite or indifference, but usually because they're too busy and overwhelmed to stay on top of things. Your prospects and customers don't really care about that though, do they? They want to know that they can trust you to follow through on what you've promised.
So take a look at what you are telling people you'll do and make sure that you have the processes and procedures (like a marketing plan calendar!) in place so that instead of being a marketing flirt, you'll become a committed and trusted partner to people.
Then watch your success and results soar!
Are You a Marketing Flirt - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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