Call to Action Ideas to Get Response
Call to Action Ideas to Get Response
I'm not talking about asking someone to buy something outright. I mean asking them to take the next logical action in order for them to get something, or do something, or find out something and give you something.
What action you ask in your marketing depends on where you're at in your relationship with the person; where they are in the sales process; and what marketing tactic you're using to communicate with them.
Here are some examples of typical "call to action" steps that you will be asking of your prospects and customers:
• your opt-in box on your website asks for them to fill out their name and email in exchange for your free-giveaway
• when they opt-in you send an email asking them to confirm
• in an initial contact letter or email you let them know that you'll be calling them in 2 days to follow up
• after a workshop you can ask them to sign a sheet if they are interested in finding out when your next presentations will be
• on the bottom of each page on your website you provide a link to more information on the site, or how to get in contact with you, or link to the shopping cart to buy your products
• when someone buys an ebook you send an email with link to the product and ask them to please contact you with any questions, suggestions or problems
• after a teleseminar, you send out an email telling them where, and how, they can get access to a recording of the call
• at a presentation or talk you can ask for their contact information in exchange for a valuable article or subscription to your ezine
• in a networking situation you can ask for their business card so that you can send them the opt-in link to your free-giveaway
• on your blog you can ask people to send you an answer to a specific question
• in your author resource box for articles you ask people to visit your website for more information and to get access to your free-giveaway
• in your ezine or newsletter you talk about one of your services or products and then provide a link that takes them to the webpage with more information
In any marketing that you do, provide some kind of call to action for people. Remember they are looking to you for advice, suggestions and valuable help – so make sure that you show them/tell them where to go to find that!
Call to Action Ideas to Get Response - To learn more about this author, visit Jody Gabourie's Website.
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No marketing communication is complete until you have asked your prospect or client to do something. Whether you are writing an email, a web page, a brochure, a description of a teleseminar, a sales page, a workshop announcement – you need to always give your reader/audience some call to action.
I'm not talking about asking someone to buy something outright. I mean asking them to take the next logical action in order for them to get something, or do something, or find out something and give you something.
What action you ask in your marketing depends on where you're at in your relationship with the person; where they are in the sales process; and what marketing tactic you're using to communicate with them.
Here are some examples of typical "call to action" steps that you will be asking of your prospects and customers:
• your opt-in box on your website asks for them to fill out their name and email in exchange for your free-giveaway
• when they opt-in you send an email asking them to confirm
• in an initial contact letter or email you let them know that you'll be calling them in 2 days to follow up
• after a workshop you can ask them to sign a sheet if they are interested in finding out when your next presentations will be
• on the bottom of each page on your website you provide a link to more information on the site, or how to get in contact with you, or link to the shopping cart to buy your products
• when someone buys an ebook you send an email with link to the product and ask them to please contact you with any questions, suggestions or problems
• after a teleseminar, you send out an email telling them where, and how, they can get access to a recording of the call
• at a presentation or talk you can ask for their contact information in exchange for a valuable article or subscription to your ezine
• in a networking situation you can ask for their business card so that you can send them the opt-in link to your free-giveaway
• on your blog you can ask people to send you an answer to a specific question
• in your author resource box for articles you ask people to visit your website for more information and to get access to your free-giveaway
• in your ezine or newsletter you talk about one of your services or products and then provide a link that takes them to the webpage with more information
In any marketing that you do, provide some kind of call to action for people. Remember they are looking to you for advice, suggestions and valuable help – so make sure that you show them/tell them where to go to find that!
Call to Action Ideas to Get Response - To learn more about this author, visit Jody Gabourie's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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