Connect Your Lists for Maximum Success
Connect Your Lists for Maximum Success
But what I’ve figured out in learning all about online marketing and having some ups and downs of my own, is that there is definitely more than one kind of list. And just as importantly, you need to have all these lists working together in order to achieve maximum success for your business.
Let’s take a look at what these different lists are and how they interact with each other:
1. Prospect List
These are the people that come to your website and opt-in to receive your free-giveaway or a free ezine subscription. They have said yes to being on your list and receiving email updates about your products, services and other valuable information you are eager to share with them on a weekly or bi-weekly basis.
Some of these prospects will become customers of yours. Some of them will tell other people about your products or ezine and you’ll get new prospects and new clients. Some will sign up as affiliates and promote your services and products for you.
2. Customer List
These are the people who have bought at least one of your offerings and you continue to communicate with them via your email marketing and other tactics.
Some of these people will keep buying from you – not just once, twice or three times but over and over if your products and services are worth it. Some of these people will become your number one fans and will tell other people about you, thus adding to your prospect and customer lists. Some of these customers will become joint venture partners and affiliate partners.
3. Affiliate List
These are the people who become in a sense your online sales force.
Some of these people will send you first time customers through their promotion of your business to their different lists and contacts. They will also forge joint ventures with you.
4. Joint Venture List
These are the people you will partner with and have joint ventures and strategic alliances with.
Some of these people will gain you new prospects, customers and affiliates. They’ll also introduce you to more joint venture opportunities and new business opportunities.
Take any one of those lists, take the time to build and nurture it, and you will create the opportunity to build the other three lists at the same time.
That’s what smart marketing is all about – use everything to build everything else.
Connect Your Lists for Maximum Success - To learn more about this author, visit Jody Gabourie's Website.
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In the online marketing world, we talk a lot about the importance of building our list. Usually what we mean by that is our email list (gathered by some kind of autoresponder program like Aweber) of prospects and clients.
But what I’ve figured out in learning all about online marketing and having some ups and downs of my own, is that there is definitely more than one kind of list. And just as importantly, you need to have all these lists working together in order to achieve maximum success for your business.
Let’s take a look at what these different lists are and how they interact with each other:
1. Prospect List
These are the people that come to your website and opt-in to receive your free-giveaway or a free ezine subscription. They have said yes to being on your list and receiving email updates about your products, services and other valuable information you are eager to share with them on a weekly or bi-weekly basis.
Some of these prospects will become customers of yours. Some of them will tell other people about your products or ezine and you’ll get new prospects and new clients. Some will sign up as affiliates and promote your services and products for you.
2. Customer List
These are the people who have bought at least one of your offerings and you continue to communicate with them via your email marketing and other tactics.
Some of these people will keep buying from you – not just once, twice or three times but over and over if your products and services are worth it. Some of these people will become your number one fans and will tell other people about you, thus adding to your prospect and customer lists. Some of these customers will become joint venture partners and affiliate partners.
3. Affiliate List
These are the people who become in a sense your online sales force.
Some of these people will send you first time customers through their promotion of your business to their different lists and contacts. They will also forge joint ventures with you.
4. Joint Venture List
These are the people you will partner with and have joint ventures and strategic alliances with.
Some of these people will gain you new prospects, customers and affiliates. They’ll also introduce you to more joint venture opportunities and new business opportunities.
Take any one of those lists, take the time to build and nurture it, and you will create the opportunity to build the other three lists at the same time.
That’s what smart marketing is all about – use everything to build everything else.
Connect Your Lists for Maximum Success - To learn more about this author, visit Jody Gabourie's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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