Get a Correctly Shaped Marketing Funnel
Get a Correctly Shaped Marketing Funnel
You do this by ensuring that your marketing funnel is the right shape. What I mean by this is that you need to offer the "right" information, products and services at the right time in the funnel.
You want to start with lead-generating products or services such as a free-giveaway, teleseminars, joint venture, ezine ads, blog, networking, podcasting, article marketing and speaking. When you do any of these marketing strategies, you must collect people's name and email address.
Once you've got the prospect's contact information you need to keep in touch and continue to offer value via: ezine/newsletter, contests, e-courses, free teleseminars, special emails, free reports, CDs, audio mini-seminars and so on.
Then you start introducing paid products and services for under $40 – not too much that they can't justify spending the money but not too little that they don't perceive any value to it.
Once someone becomes a customer, you can start to upsell them with additional products and services that may appeal to them. For example, a monthly membership club, or a home study course with CDs and a printed workbook.
Depending on your target group or niche, these products in the middle of your funnel can range from $50 - $500. Try to have a variety of different offerings at different prices. For example, you can have a $75 teleseminar recording and transcript, a 75 page collection of articles and blog postings for $125, and a 6 teleseminar series recording for $300.
You continue to keep in touch with everyone in your funnel (prospects and customers) with your no-cost marketing tactics such as an ezine and articles on your website, but you can introduce special teleseminars and special VIP offers just to your list of customers.
At the bottom of your funnel you would have at least one big-ticket offer that only a few of your list will take advantage of but the return on investment for you is very high. Examples of high-end services and products would be a year long coaching mastermind including 2 retreats for $12,000 or a 2 day seminar/workshop for $1000 per each of the 100 participants.
You want to make sure that the shape of your marketing funnel is just right to help guide your prospects and clients through different levels and pricing of products and services. You want to make sure that you have something to offer everyone in your marketing process, whether it's a new lead, a first-time customer or a repeat client of yours.
That's the way to ensure you find and keep your most profitable clients – and avoid the "feast or famine" that many small businesses suffer through.
Get a Correctly Shaped Marketing Funnel - To learn more about this author, visit Jody Gabourie's Website.
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The idea is to keep moving people through your marketing funnel. Once they've given you permission to market to them by providing their name and email address, it's up to you to woo them and guide them to a purchase.
You do this by ensuring that your marketing funnel is the right shape. What I mean by this is that you need to offer the "right" information, products and services at the right time in the funnel.
You want to start with lead-generating products or services such as a free-giveaway, teleseminars, joint venture, ezine ads, blog, networking, podcasting, article marketing and speaking. When you do any of these marketing strategies, you must collect people's name and email address.
Once you've got the prospect's contact information you need to keep in touch and continue to offer value via: ezine/newsletter, contests, e-courses, free teleseminars, special emails, free reports, CDs, audio mini-seminars and so on.
Then you start introducing paid products and services for under $40 – not too much that they can't justify spending the money but not too little that they don't perceive any value to it.
Once someone becomes a customer, you can start to upsell them with additional products and services that may appeal to them. For example, a monthly membership club, or a home study course with CDs and a printed workbook.
Depending on your target group or niche, these products in the middle of your funnel can range from $50 - $500. Try to have a variety of different offerings at different prices. For example, you can have a $75 teleseminar recording and transcript, a 75 page collection of articles and blog postings for $125, and a 6 teleseminar series recording for $300.
You continue to keep in touch with everyone in your funnel (prospects and customers) with your no-cost marketing tactics such as an ezine and articles on your website, but you can introduce special teleseminars and special VIP offers just to your list of customers.
At the bottom of your funnel you would have at least one big-ticket offer that only a few of your list will take advantage of but the return on investment for you is very high. Examples of high-end services and products would be a year long coaching mastermind including 2 retreats for $12,000 or a 2 day seminar/workshop for $1000 per each of the 100 participants.
You want to make sure that the shape of your marketing funnel is just right to help guide your prospects and clients through different levels and pricing of products and services. You want to make sure that you have something to offer everyone in your marketing process, whether it's a new lead, a first-time customer or a repeat client of yours.
That's the way to ensure you find and keep your most profitable clients – and avoid the "feast or famine" that many small businesses suffer through.
Get a Correctly Shaped Marketing Funnel - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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