Great Integrity is Necessary for Great Marketing
Great Integrity is Necessary for Great Marketing
But I believe that the marketing of your business is a clear symbol of your integrity and authenticity as a business person.
Marketing is like any other endeavour we do - if we do it with bad motives, lack of faith, dishonesty or lack of caring then that's what we'll get back. It's the whole concept of we reap what we sow.
If you’re like me, you have created your business because you have something to share. You feel passionately that your services and products offer information, wisdom and experience to help people change their lives.
You want to inspire people to believe in, and achieve, specific results or outcomes in their lives. Your services offer practical help and information that provides people with the support to achieve these results.
Marketing is how you let people know about this great business you’ve created.
The sad thing is that many small businesses and entrepreneurs shy away from marketing and as a result they can't attract enough clients to be a thriving business. So they close their doors down. How does that serve their customers and all the prospective clients who really need their services?
By not marketing, you cheat yourself out of making an important contribution to the world and you cheat people out of the gift and opportunity that your products and services offer.
When you sit down to figure out your marketing strategies or to do a particular tactic, try to cultivate an open mind and open heart. Before you do your teleseminar or workshop, before you sit down to write some new articles or a letter to a possible joint venture partner – just sit quietly, concentrate on welcoming people in and being in an expansive mindset.
Try to approach your marketing with enthusiasm and a real knowledge that your service is needed and that people are eagerly awaiting information about it. Your job is to educate people with your marketing – not push them into doing something that's not right for them.
I try to live by the phrase "attraction rather than promotion" which to me means that I want to attract clients, associates, partners and vendors to me by marketing myself and my business authentically and from a place of helping, gratitude and kindness.
As you go about your day today and do different marketing tactics, try to keep the above suggestions in mind. Come from a place of openness and possibility and not lack, doom and gloom (turning off your TV news will help!) and see how many more opportunities and people you attract to yourself.
Marketing is all about feeling good about what you're offering and having people feel good about what you're offering. Go ahead and give it a try…you won't regret it!
Great Integrity is Necessary for Great Marketing - To learn more about this author, visit Jody Gabourie's Website.
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Many coaches, healers, wellness practitioners, artists and other solo-preneurs who are embracing the whole world of online marketing still have a real aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of "selling" themselves.
But I believe that the marketing of your business is a clear symbol of your integrity and authenticity as a business person.
Marketing is like any other endeavour we do - if we do it with bad motives, lack of faith, dishonesty or lack of caring then that's what we'll get back. It's the whole concept of we reap what we sow.
If you’re like me, you have created your business because you have something to share. You feel passionately that your services and products offer information, wisdom and experience to help people change their lives.
You want to inspire people to believe in, and achieve, specific results or outcomes in their lives. Your services offer practical help and information that provides people with the support to achieve these results.
Marketing is how you let people know about this great business you’ve created.
The sad thing is that many small businesses and entrepreneurs shy away from marketing and as a result they can't attract enough clients to be a thriving business. So they close their doors down. How does that serve their customers and all the prospective clients who really need their services?
By not marketing, you cheat yourself out of making an important contribution to the world and you cheat people out of the gift and opportunity that your products and services offer.
When you sit down to figure out your marketing strategies or to do a particular tactic, try to cultivate an open mind and open heart. Before you do your teleseminar or workshop, before you sit down to write some new articles or a letter to a possible joint venture partner – just sit quietly, concentrate on welcoming people in and being in an expansive mindset.
Try to approach your marketing with enthusiasm and a real knowledge that your service is needed and that people are eagerly awaiting information about it. Your job is to educate people with your marketing – not push them into doing something that's not right for them.
I try to live by the phrase "attraction rather than promotion" which to me means that I want to attract clients, associates, partners and vendors to me by marketing myself and my business authentically and from a place of helping, gratitude and kindness.
As you go about your day today and do different marketing tactics, try to keep the above suggestions in mind. Come from a place of openness and possibility and not lack, doom and gloom (turning off your TV news will help!) and see how many more opportunities and people you attract to yourself.
Marketing is all about feeling good about what you're offering and having people feel good about what you're offering. Go ahead and give it a try…you won't regret it!
Great Integrity is Necessary for Great Marketing - To learn more about this author, visit Jody Gabourie's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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