Is This Marketing Tactic Right For Me?
Is This Marketing Tactic Right For Me?
Below are a few questions to ask yourself when confronted with a great, new, one-of-a-kind, stupendous, money-making, guaranteed marketing opportunity!
1) Will this marketing strategy actually reach your target market?
It goes without saying that any marketing you do needs to be aimed at your target market. That being said, we can still get wooed by a great talking sales rep! You want the marketing vehicle to be as specific as possible in targeting your target.
That's why you need to really think hard about advertising in more broad-based mediums like magazines and newspapers. For example, you maybe don't want to reach all financial planners but only those that specialize in legacy and inheritance issues.
Try to get into special supplements, inserts or sections that are particularly focused at your segment of the readership. This is key with these broad-based media vehicles because they also are usually quite expensive.
2) How frequently will your message be seen by prospects in your target group?
This is an important consideration when choosing any marketing activity because we've all heard it takes anywhere between 7 – 11 exposures to your message before people will react.
If you can only afford to run an ad in the newspaper, magazine or ezine once then it's most likely not the best use of your money. Of course, you need to weigh the perceived credibility of the marketing vehicle and how much "bang you'll get for your buck". For example, one ad during Super Bowl may make sense if you've got the money – because of the number of people you'll reach and the prestige of being on the advertisers during the Super Bowl is priceless.
So maybe you've got a great one-time opportunity to advertise in a big-name person's workshop binder or new book they're putting out. Just make sure that the value and exposure to your target group make the one-time price worth it.
Try to use marketing tactics that allow you to keep in contact with your prospects and clients frequently. That's why email marketing and having a newsletter are such cost-efficient and effective marketing strategies.
3) Is this marketing tactic something you can do consistently?
One of the worst things people do with their marketing is to start something, do it for a little while and then abandon it when something else grabs their eye. To reap the most benefits (read: profits and great relationships) you need to choose marketing tactics that you can do consistently and in that way build the relationship with your prospects and customers.
When evaluating a new strategy figure out if you've got the time, money and sometimes most importantly – the interest in doing it on a consistent basis. For example, don't start a weekly ezine unless you can dedicate an hour each week to writing it. You don't want to send a message to your prospective clients that you can't be reliable and "stick" with something.
Next time you're told about THE newest, best marketing activity that you MUST try, step back and take a few minutes to ask yourself these 3 questions. It will make marketing easier and less stressful for you and also for your prospects!
Is This Marketing Tactic Right For Me - To learn more about this author, visit Jody Gabourie's Website.
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There are tons of different marketing tactics that are available for you to use and you get inundated with many "new" opportunities every week. How do you figure out if you should do a specific marketing activity or not?
Below are a few questions to ask yourself when confronted with a great, new, one-of-a-kind, stupendous, money-making, guaranteed marketing opportunity!
1) Will this marketing strategy actually reach your target market?
It goes without saying that any marketing you do needs to be aimed at your target market. That being said, we can still get wooed by a great talking sales rep! You want the marketing vehicle to be as specific as possible in targeting your target.
That's why you need to really think hard about advertising in more broad-based mediums like magazines and newspapers. For example, you maybe don't want to reach all financial planners but only those that specialize in legacy and inheritance issues.
Try to get into special supplements, inserts or sections that are particularly focused at your segment of the readership. This is key with these broad-based media vehicles because they also are usually quite expensive.
2) How frequently will your message be seen by prospects in your target group?
This is an important consideration when choosing any marketing activity because we've all heard it takes anywhere between 7 – 11 exposures to your message before people will react.
If you can only afford to run an ad in the newspaper, magazine or ezine once then it's most likely not the best use of your money. Of course, you need to weigh the perceived credibility of the marketing vehicle and how much "bang you'll get for your buck". For example, one ad during Super Bowl may make sense if you've got the money – because of the number of people you'll reach and the prestige of being on the advertisers during the Super Bowl is priceless.
So maybe you've got a great one-time opportunity to advertise in a big-name person's workshop binder or new book they're putting out. Just make sure that the value and exposure to your target group make the one-time price worth it.
Try to use marketing tactics that allow you to keep in contact with your prospects and clients frequently. That's why email marketing and having a newsletter are such cost-efficient and effective marketing strategies.
3) Is this marketing tactic something you can do consistently?
One of the worst things people do with their marketing is to start something, do it for a little while and then abandon it when something else grabs their eye. To reap the most benefits (read: profits and great relationships) you need to choose marketing tactics that you can do consistently and in that way build the relationship with your prospects and customers.
When evaluating a new strategy figure out if you've got the time, money and sometimes most importantly – the interest in doing it on a consistent basis. For example, don't start a weekly ezine unless you can dedicate an hour each week to writing it. You don't want to send a message to your prospective clients that you can't be reliable and "stick" with something.
Next time you're told about THE newest, best marketing activity that you MUST try, step back and take a few minutes to ask yourself these 3 questions. It will make marketing easier and less stressful for you and also for your prospects!
Is This Marketing Tactic Right For Me - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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