Is there a Marketing Process?
Is there a Marketing Process?
Having said that, is there an actual process for fostering this relationship? My experience has taught me that yes, there is definitely a marketing process.
People are strangers and do not know you and you do not know them. You need to “introduce” yourself to people in order to get the relationship started.
There are various ways to do this: speaking at community or business venues, sending out an introduction letter, having a free giveaway on your website. With any of your “introductory” marketing strategies you want to give people an opportunity to find out more about you.
For example, at the end of the seminar you have a sign-up sheet for people to put their name and email address and you’ll send them a copy of the presentation or 10 Tips and Tricks. The back of your business card may ask them to go onto your website and in exchange for their name and email address you’ll send them a copy of your free audio mini-class.
Of course it goes without saying that you want to be providing valuable information with your free reports or Tips booklets. This is how people will start trusting you and getting to know you.
If you always provide information they need that can help them, then they start trusting you. The more they get to know you via your authentic marketing message contained in all your communications with them, the more they feel they know you.
When people sign up for your newsletter or send in a query via your website, this is the beginning of a mutual relationship. They have made an overture in your direction, in response to your introductory marketing tactics and materials. They have shown that they are interested in finding out more about you.
You can now put them on your list and start sending follow-up emails – again always offering valuable information to them and focusing on their needs.
You may invite them to a free or paid teleseminar that you are hosting. You can send them an interesting article or share details of your affiliate’s upcoming seminar that they might want to find out more about. You can let them know about the upcoming release of your ebook, and any special promotions you may be having.
Make sure you always give them clear information about how to contact you but don’t pressure them into any action. Remember, your aim is to start and nurture a relationship with these people.
By providing good, usable, interesting information to them, you gain their respect and trust. Each follow-up brings them closer to the next step – which is purchasing your services and products. If you’ve done your job properly then they are eager to take it to the next level – to do business with you.
So you see, there is definitely a process for marketing and creating lasting and mutually profitable relationships with your clients and customers. AND the good news is that this process is easily duplicated and implemented…what are you waiting for?!
Is there a Marketing Process - To learn more about this author, visit Jody Gabourie's Website.
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Free Download - Do You Believe These Marketing Myths? By Jody Gabourie |
I believe that marketing is connecting with people and forming a relationship, and connecting on a consistent basis.
Having said that, is there an actual process for fostering this relationship? My experience has taught me that yes, there is definitely a marketing process.
People are strangers and do not know you and you do not know them. You need to “introduce” yourself to people in order to get the relationship started.
There are various ways to do this: speaking at community or business venues, sending out an introduction letter, having a free giveaway on your website. With any of your “introductory” marketing strategies you want to give people an opportunity to find out more about you.
For example, at the end of the seminar you have a sign-up sheet for people to put their name and email address and you’ll send them a copy of the presentation or 10 Tips and Tricks. The back of your business card may ask them to go onto your website and in exchange for their name and email address you’ll send them a copy of your free audio mini-class.
Of course it goes without saying that you want to be providing valuable information with your free reports or Tips booklets. This is how people will start trusting you and getting to know you.
If you always provide information they need that can help them, then they start trusting you. The more they get to know you via your authentic marketing message contained in all your communications with them, the more they feel they know you.
When people sign up for your newsletter or send in a query via your website, this is the beginning of a mutual relationship. They have made an overture in your direction, in response to your introductory marketing tactics and materials. They have shown that they are interested in finding out more about you.
You can now put them on your list and start sending follow-up emails – again always offering valuable information to them and focusing on their needs.
You may invite them to a free or paid teleseminar that you are hosting. You can send them an interesting article or share details of your affiliate’s upcoming seminar that they might want to find out more about. You can let them know about the upcoming release of your ebook, and any special promotions you may be having.
Make sure you always give them clear information about how to contact you but don’t pressure them into any action. Remember, your aim is to start and nurture a relationship with these people.
By providing good, usable, interesting information to them, you gain their respect and trust. Each follow-up brings them closer to the next step – which is purchasing your services and products. If you’ve done your job properly then they are eager to take it to the next level – to do business with you.
So you see, there is definitely a process for marketing and creating lasting and mutually profitable relationships with your clients and customers. AND the good news is that this process is easily duplicated and implemented…what are you waiting for?!
Is there a Marketing Process - To learn more about this author, visit Jody Gabourie's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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