Make Something Happen!
Make Something Happen!
You can sit around and complain - that you don't have enough time to market…that marketing is too complicated…too hard…that you aren't any good at it.
How to achieve success at marketing is to take action. How to demystify marketing is to take action. How to get good at marketing is to take action. How to enjoy marketing is to take action.
And of course, to achieve any kind of success with your small business means to take action.
Don't all of the books and seminars out there on writing sales and marketing copy stress that you must ask your prospects and clients to take action? If you want something to happen you’re your prospective and current customer, they have to take some kind of action.
Now, why would you expect them to take action and not you?
We ask people to take action in our marketing communications because it's the only way they'll get access to useful information, products and services that will help them with whatever problem it is they're experiencing.
Well, it's the same with us small business owners – if we want help with our "problem" (attracting and keeping clients) then we have to take action too.
Let's break down "taking action" into smaller bite-sized pieces to take some of the overwhelm out of it. Taking action with your marketing can include the following:
* make a marketing plan – doesn't have to be complicated, just start with some basics
* pick an area of comfort for you (speaking, writing, networking) and start with marketing strategies built around that one area
* constantly educate yourself and expose yourself to experts who you can learn from
* schedule your marketing activities into your daily calendar and your to-do lists
* be open to different ways of doing things
* start delegating the stuff you don't want to do and constantly procrastinate taking action on
* take advantage of the power of systems to help you put as much on auto-pilot and free up your time to work on your business instead of in it
* make time each day to do a marketing activity such as writing your ezine; sending a thank you note to an affiliate; tweaking your sales page; doing some online research about what your target group is up to; adding a new email to your autoresponder series; figuring out your next promotion; calling a new client to see how they like the product they just purchased; and so on….the list is endless.
Bottom line is that if you don't take action and market consistently on a daily basis, then your bottom line isn't going to increase much!
So take a look around you and make a list of 3 things you can take action on TODAY…and then go make something happen! Repeat tomorrow and the day after and the day after……
Make Something Happen - To learn more about this author, visit Jody Gabourie's Website.
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Make something happen…or nothing will happen. It's as simple and brutal as that.
You can sit around and complain - that you don't have enough time to market…that marketing is too complicated…too hard…that you aren't any good at it.
How to achieve success at marketing is to take action. How to demystify marketing is to take action. How to get good at marketing is to take action. How to enjoy marketing is to take action.
And of course, to achieve any kind of success with your small business means to take action.
Don't all of the books and seminars out there on writing sales and marketing copy stress that you must ask your prospects and clients to take action? If you want something to happen you’re your prospective and current customer, they have to take some kind of action.
Now, why would you expect them to take action and not you?
We ask people to take action in our marketing communications because it's the only way they'll get access to useful information, products and services that will help them with whatever problem it is they're experiencing.
Well, it's the same with us small business owners – if we want help with our "problem" (attracting and keeping clients) then we have to take action too.
Let's break down "taking action" into smaller bite-sized pieces to take some of the overwhelm out of it. Taking action with your marketing can include the following:
* make a marketing plan – doesn't have to be complicated, just start with some basics
* pick an area of comfort for you (speaking, writing, networking) and start with marketing strategies built around that one area
* constantly educate yourself and expose yourself to experts who you can learn from
* schedule your marketing activities into your daily calendar and your to-do lists
* be open to different ways of doing things
* start delegating the stuff you don't want to do and constantly procrastinate taking action on
* take advantage of the power of systems to help you put as much on auto-pilot and free up your time to work on your business instead of in it
* make time each day to do a marketing activity such as writing your ezine; sending a thank you note to an affiliate; tweaking your sales page; doing some online research about what your target group is up to; adding a new email to your autoresponder series; figuring out your next promotion; calling a new client to see how they like the product they just purchased; and so on….the list is endless.
Bottom line is that if you don't take action and market consistently on a daily basis, then your bottom line isn't going to increase much!
So take a look around you and make a list of 3 things you can take action on TODAY…and then go make something happen! Repeat tomorrow and the day after and the day after……
Make Something Happen - To learn more about this author, visit Jody Gabourie's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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