Marketing Activities You Need to Schedule
Marketing Activities You Need to Schedule
There are several formats that people use to schedule things – to-do lists, activity lists, calendar items, list of projects, sticky notes all over their desk, and so on. It doesn't really matter how you do it as long as it works for you.
There are going to be three general types of marketing activities that you'll want to put into your schedule:
1) ongoing everyday activities
2) specific one-time projects
3) idea generation
Ongoing everyday marketing activities include those that you do regularly. Some examples are:
* writing your ezine
* adding new auto-responders to your email series
* writing blog posts
* contributing to online forums and blogs
* networking events
* writing content for your monthly teleseminar
* adding content to your website
* writing articles for submission
* checking your website analytics
* communicating with your affiliates
* sending out press releases
* networking on social media sites such as Facebook and Linked In
Specific one-time projects would be marketing tactics that occur as a special or one-time opportunity. For example:
* a workshop you're putting on
* creating a new product
* setting up a referral program
* a joint venture with another company
* flushing out the specifics of a new service you're going to offer
* a speaker series you've been invited to share at
* setting up your affiliate program
* running a special promotion
* writing a book
* a new website
* setting up a blog
Time set aside for idea generation is important. You need to schedule this in just like any other marketing activity. Things you'll "think" about during this time can include:
* researching possible joint venture partners
* thinking about ideas for a new product, service or book
* taking a look at some colleagues websites and blogs to see what they are up to
* daydreaming about the direction you'd like your company to go
* brainstorming about your professional and personal goals
Write down a list of all the different marketing activities you currently do and start scheduling them into your calendar and to-do lists. Make sure you look at your schedule first thing in the morning and different times throughout the day to make sure that you're staying on course.
Commit to your marketing by having a schedule and you'll see your business grow and attract new and old clients on a consistent basis.
Marketing Activities You Need to Schedule - To learn more about this author, visit Jody Gabourie's Website.
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Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people.
There are several formats that people use to schedule things – to-do lists, activity lists, calendar items, list of projects, sticky notes all over their desk, and so on. It doesn't really matter how you do it as long as it works for you.
There are going to be three general types of marketing activities that you'll want to put into your schedule:
1) ongoing everyday activities
2) specific one-time projects
3) idea generation
Ongoing everyday marketing activities include those that you do regularly. Some examples are:
* writing your ezine
* adding new auto-responders to your email series
* writing blog posts
* contributing to online forums and blogs
* networking events
* writing content for your monthly teleseminar
* adding content to your website
* writing articles for submission
* checking your website analytics
* communicating with your affiliates
* sending out press releases
* networking on social media sites such as Facebook and Linked In
Specific one-time projects would be marketing tactics that occur as a special or one-time opportunity. For example:
* a workshop you're putting on
* creating a new product
* setting up a referral program
* a joint venture with another company
* flushing out the specifics of a new service you're going to offer
* a speaker series you've been invited to share at
* setting up your affiliate program
* running a special promotion
* writing a book
* a new website
* setting up a blog
Time set aside for idea generation is important. You need to schedule this in just like any other marketing activity. Things you'll "think" about during this time can include:
* researching possible joint venture partners
* thinking about ideas for a new product, service or book
* taking a look at some colleagues websites and blogs to see what they are up to
* daydreaming about the direction you'd like your company to go
* brainstorming about your professional and personal goals
Write down a list of all the different marketing activities you currently do and start scheduling them into your calendar and to-do lists. Make sure you look at your schedule first thing in the morning and different times throughout the day to make sure that you're staying on course.
Commit to your marketing by having a schedule and you'll see your business grow and attract new and old clients on a consistent basis.
Marketing Activities You Need to Schedule - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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