Marketing Framework for a New Business
Marketing Framework for a New Business
I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need.
It's like when you're building a house (my Dad and brother are carpenters so I've seen a lot of houses being built!) and after you've poured the concrete for the base, you start framing…which means you start building the framework of the house with wood 2 X 4’s.
Once that framework is done, then the carpenters start filling in the wood framework with insulation, plywood, sheets of gyproc and so on.
Marketing your new business is the same way…you start with a marketing framework – the basics for marketing your business – and then you start building from there.
There are 3 main reasons why it's important for you to have a marketing framework:
1) a marketing framework will ensure that you have the necessary building blocks to start marketing effectively and keep marketing
* we all need a place to start and figuring out your marketing framework will give you that place to confidently start marketing your business
2) a framework gives you the ability to make a plan of action
* in order to make a successful plan of action for marketing your small business, you need to have a starting point from which to build and start adding action steps that you need to take to keep your marketing momentum going
3) a marketing framework makes it easy to figure out which marketing strategies to add
* once you have the basics in place, it's easier for you to add tactics that will work with and build upon the marketing tactics you already have in your marketing framework
You can see a theme running through these 3 reasons and it's all about being systematic, consistent and building upon what you currently have.
When you start with a marketing framework and have the basic marketing building blocks in place, it makes marketing your business easier, faster and more enjoyable (because it's less work and you have time to check out other exciting business and marketing opportunities).
There are 3 components that you need in your marketing framework:
1) a website
2) free giveaway and opt-in box
3) marketing tactics based on your core marketing strength
Let's look at each of these in more depth:
The first component you absolutely need in your marketing framework is a website. I'm sure you've heard this again and again, and are probably sick of hearing about it….but that's because it is so important!
A website is crucial for building credibility, trust, a relationship with prospects and clients, and also as the key means for building your list. This leads us into the second component you need in your marketing framework.
The second component is a free giveaway and an opt-in box. These go hand-in-hand – you need to have an opt-in box on each page of your website that gives people access to a free giveaway in exchange for their name and email address. This is the way you start capturing names and build a list of prospects that you can communicate with on a regular basis and build a relationship with them.
A free giveaway is a piece of valuable information that your prospective clients would find useful. There are many different formats you can provide your free giveaway in: a report, audio lesson, tips & tricks, a checklist, an audio recording and so on.
The third component that you need in your marketing framework is tactics built around your core marketing strength. There are 3 main areas that most marketing tactics fall under: writing, speaking and networking.
All of us are usually stronger in one of these areas, we enjoy one area more, or it comes easier and we can therefore do it quicker.
Once you figure out that, you will start to add marketing tactics that are built around that core strength of yours, and then grow from there.
So if you’re just starting out or you are not achieving the results that you want, take a look at your marketing framework. Make sure you have these 3 components working smoothly and rest assured you’ve got a solid marketing base from which to go forward.
Marketing Framework for a New Business - To learn more about this author, visit Jody Gabourie's Website.
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Every business needs a marketing framework – but many new small businesses get confused about which steps they need to take first.
I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need.
It's like when you're building a house (my Dad and brother are carpenters so I've seen a lot of houses being built!) and after you've poured the concrete for the base, you start framing…which means you start building the framework of the house with wood 2 X 4’s.
Once that framework is done, then the carpenters start filling in the wood framework with insulation, plywood, sheets of gyproc and so on.
Marketing your new business is the same way…you start with a marketing framework – the basics for marketing your business – and then you start building from there.
There are 3 main reasons why it's important for you to have a marketing framework:
1) a marketing framework will ensure that you have the necessary building blocks to start marketing effectively and keep marketing
* we all need a place to start and figuring out your marketing framework will give you that place to confidently start marketing your business
2) a framework gives you the ability to make a plan of action
* in order to make a successful plan of action for marketing your small business, you need to have a starting point from which to build and start adding action steps that you need to take to keep your marketing momentum going
3) a marketing framework makes it easy to figure out which marketing strategies to add
* once you have the basics in place, it's easier for you to add tactics that will work with and build upon the marketing tactics you already have in your marketing framework
You can see a theme running through these 3 reasons and it's all about being systematic, consistent and building upon what you currently have.
When you start with a marketing framework and have the basic marketing building blocks in place, it makes marketing your business easier, faster and more enjoyable (because it's less work and you have time to check out other exciting business and marketing opportunities).
There are 3 components that you need in your marketing framework:
1) a website
2) free giveaway and opt-in box
3) marketing tactics based on your core marketing strength
Let's look at each of these in more depth:
The first component you absolutely need in your marketing framework is a website. I'm sure you've heard this again and again, and are probably sick of hearing about it….but that's because it is so important!
A website is crucial for building credibility, trust, a relationship with prospects and clients, and also as the key means for building your list. This leads us into the second component you need in your marketing framework.
The second component is a free giveaway and an opt-in box. These go hand-in-hand – you need to have an opt-in box on each page of your website that gives people access to a free giveaway in exchange for their name and email address. This is the way you start capturing names and build a list of prospects that you can communicate with on a regular basis and build a relationship with them.
A free giveaway is a piece of valuable information that your prospective clients would find useful. There are many different formats you can provide your free giveaway in: a report, audio lesson, tips & tricks, a checklist, an audio recording and so on.
The third component that you need in your marketing framework is tactics built around your core marketing strength. There are 3 main areas that most marketing tactics fall under: writing, speaking and networking.
All of us are usually stronger in one of these areas, we enjoy one area more, or it comes easier and we can therefore do it quicker.
Once you figure out that, you will start to add marketing tactics that are built around that core strength of yours, and then grow from there.
So if you’re just starting out or you are not achieving the results that you want, take a look at your marketing framework. Make sure you have these 3 components working smoothly and rest assured you’ve got a solid marketing base from which to go forward.
Marketing Framework for a New Business - To learn more about this author, visit Jody Gabourie's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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