Marketing Mindset Chain Reaction
Marketing Mindset Chain Reaction
• your satisfaction with your business
• the number of clients you find and keep
• the quality and quantity of the products and services you offer
• your sales – your bottom line
• how fast your products “fly off the shelf”
• how prospective customers and current clients view you, your business and your products and services
• whether you meet your sales targets and objectives
• your personal growth and lifestyle
• your opportunities for having affiliate and joint venture partners
• how fast you grow and your company grows
Like anything in life, your attitude shapes your actions and therefore affects your results.
Read these statements and see how many have crossed your mind or passed your lips:
• I’m not smart enough to learn that marketing tactic
• My business isn’t very special
• Who am I to think people will want to listen to me
• I won’t be able to figure it out
• I doubt that I’ll be a very big success
• It’s too hard to market
• I don’t think I’m going to make enough money
• I’m not a good enough speaker, writer (fill in the blank)
• People won’t like my products or services
• I don’t want to be a pest
• There are already people doing this and they’re better than me
• I can’t sell
• There isn't enough time to market
If you have a negative attitude towards marketing, don't understand it, don't feel confident about marketing, it will definitely impede your ability to attract and retain clients, and ultimately make money.
There is a chain reaction that occurs:
…if you have a negative attitude toward marketing, chances are you will market poorly or not at all
…if you don’t market, people won’t know about you, your products or services
…if they’ve never heard about you, you can’t sell them your services
…if you’re not selling anything, your business isn’t going to be successful
…if your business doesn’t succeed, where does that leave you?
You need to have a positive attitude towards marketing, or at the very least you must have a willingness to market yourself and your business.
With willingness you’ll start marketing and from there you will gain confidence and comfort in marketing by being able to see positive results such as recognition, money, the phone ringing, people signing up for your newsletter, etc.
You’ll move from willingness to actually wanting to market and maybe, just maybe, even enjoying marketing!
Marketing Mindset Chain Reaction - To learn more about this author, visit Jody Gabourie's Website.
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Your mindset towards marketing has a direct impact on:
• your satisfaction with your business
• the number of clients you find and keep
• the quality and quantity of the products and services you offer
• your sales – your bottom line
• how fast your products “fly off the shelf”
• how prospective customers and current clients view you, your business and your products and services
• whether you meet your sales targets and objectives
• your personal growth and lifestyle
• your opportunities for having affiliate and joint venture partners
• how fast you grow and your company grows
Like anything in life, your attitude shapes your actions and therefore affects your results.
Read these statements and see how many have crossed your mind or passed your lips:
• I’m not smart enough to learn that marketing tactic
• My business isn’t very special
• Who am I to think people will want to listen to me
• I won’t be able to figure it out
• I doubt that I’ll be a very big success
• It’s too hard to market
• I don’t think I’m going to make enough money
• I’m not a good enough speaker, writer (fill in the blank)
• People won’t like my products or services
• I don’t want to be a pest
• There are already people doing this and they’re better than me
• I can’t sell
• There isn't enough time to market
If you have a negative attitude towards marketing, don't understand it, don't feel confident about marketing, it will definitely impede your ability to attract and retain clients, and ultimately make money.
There is a chain reaction that occurs:
…if you have a negative attitude toward marketing, chances are you will market poorly or not at all
…if you don’t market, people won’t know about you, your products or services
…if they’ve never heard about you, you can’t sell them your services
…if you’re not selling anything, your business isn’t going to be successful
…if your business doesn’t succeed, where does that leave you?
You need to have a positive attitude towards marketing, or at the very least you must have a willingness to market yourself and your business.
With willingness you’ll start marketing and from there you will gain confidence and comfort in marketing by being able to see positive results such as recognition, money, the phone ringing, people signing up for your newsletter, etc.
You’ll move from willingness to actually wanting to market and maybe, just maybe, even enjoying marketing!
Marketing Mindset Chain Reaction - To learn more about this author, visit Jody Gabourie's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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