Overcoming Marketing Fears
Overcoming Marketing Fears
One of the questions I was asked at the end of the call was what do I do to help my clients get a positive mindset about marketing.
My answer was it’s all about taking action.
Many of us experience fear of being ridiculed, fear of being judged, fear of making a mistake and fear of looking foolish. These show up in our businesses at different times and in different intensities – but mainly around our marketing.
We need to do the best we can to keep moving forward in spite of these all-too-common fears. A negative or fearful attitude towards our marketing can lead to inertia, inaction, saying no to great opportunities – and generally doing little or nothing about marketing our business and ourselves.
If your business is being affected by fears around marketing, then below are some actions for you to take to help you move more confidently forward.
1. Be aware of your fears
Recognize when fear may be impacting the decisions you are making and the actions (or lack of) you are taking. When you can be honest with yourself and others about your fear of public speaking, writing articles, networking face-to-face or whatever it may be, then you’ve freed yourself to take the next step.
2. Realize the impact of your fears
When you can see what your fears are costing you, then you’ll be much more motivated to move forward despite your misgivings. When fear raises its ugly head, take a step back and be honest about what not doing some specific marketing tactic is costing you. For example, you’re missing out on signing someone up for your workshop, or procrastinating only makes it harder, or you’re missing out on a great testimonial to add to your website.
3. Set some simple goals
Don’t encourage fear by setting goals that are impossible for you to complete. If you set small doable tasks, every time you complete it quickly and successfully you build your confidence and beat that fear back a little bit more! So start writing a monthly ezine instead of publishing it every week.
4. Increase your marketing know-how
Fear can run rampant when we don’t know what we’re doing. If we don’t feel we know what we’re talking about, then it’s pretty hard to feel confident – makes sense doesn’t it! There are so many free resources (articles, reports, videos, ezines) that you can use to educate yourself about different marketing tactics you want to use. As your knowledge increases, your self-confidence increases and your fear diminishes.
We all deserve to have success, enjoyment and less stress in our businesses. Fear can put up roadblocks to getting what we want and deserve. Don’t let your fears (many of them imaginary) stop you from doing marketing and increasing the number of clients you get, the money you make and the impact you make.
The next time fear around marketing shows up, do the steps above and you’ll feel much stronger about your ability to successfully and effectively market!
Overcoming Marketing Fears - To learn more about this author, visit Jody Gabourie's Website.
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I just did a teleseminar all around how your marketing mindset affects your business success, the number of clients you get, the amount of money you make, how good your feel about yourself and your business, and so on.
One of the questions I was asked at the end of the call was what do I do to help my clients get a positive mindset about marketing.
My answer was it’s all about taking action.
Many of us experience fear of being ridiculed, fear of being judged, fear of making a mistake and fear of looking foolish. These show up in our businesses at different times and in different intensities – but mainly around our marketing.
We need to do the best we can to keep moving forward in spite of these all-too-common fears. A negative or fearful attitude towards our marketing can lead to inertia, inaction, saying no to great opportunities – and generally doing little or nothing about marketing our business and ourselves.
If your business is being affected by fears around marketing, then below are some actions for you to take to help you move more confidently forward.
1. Be aware of your fears
Recognize when fear may be impacting the decisions you are making and the actions (or lack of) you are taking. When you can be honest with yourself and others about your fear of public speaking, writing articles, networking face-to-face or whatever it may be, then you’ve freed yourself to take the next step.
2. Realize the impact of your fears
When you can see what your fears are costing you, then you’ll be much more motivated to move forward despite your misgivings. When fear raises its ugly head, take a step back and be honest about what not doing some specific marketing tactic is costing you. For example, you’re missing out on signing someone up for your workshop, or procrastinating only makes it harder, or you’re missing out on a great testimonial to add to your website.
3. Set some simple goals
Don’t encourage fear by setting goals that are impossible for you to complete. If you set small doable tasks, every time you complete it quickly and successfully you build your confidence and beat that fear back a little bit more! So start writing a monthly ezine instead of publishing it every week.
4. Increase your marketing know-how
Fear can run rampant when we don’t know what we’re doing. If we don’t feel we know what we’re talking about, then it’s pretty hard to feel confident – makes sense doesn’t it! There are so many free resources (articles, reports, videos, ezines) that you can use to educate yourself about different marketing tactics you want to use. As your knowledge increases, your self-confidence increases and your fear diminishes.
We all deserve to have success, enjoyment and less stress in our businesses. Fear can put up roadblocks to getting what we want and deserve. Don’t let your fears (many of them imaginary) stop you from doing marketing and increasing the number of clients you get, the money you make and the impact you make.
The next time fear around marketing shows up, do the steps above and you’ll feel much stronger about your ability to successfully and effectively market!
Overcoming Marketing Fears - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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