Piggy Back Marketing
Piggy Back Marketing
Let's face it – our list of prospects, leads, clients and customers IS very important to the success of our online businesses.
However, you don't have to get discouraged if you don't have a list, or your list isn't "big enough" (that definition changes all the time!). You can piggy-back onto other people's lists!
That's the beauty of the internet and also the more cooperative and less competitive nature of doing business today (well, for some people anyways…). There are lots of people already reaching your target market or niche or ideal client – whatever you wish to call them.
Spend some time doing online research to find out where your target market hangs out. What are their favourite ezines? What websites do they visit regularly? What magazines or newsletters are the most popular with them?
Narrow down the findings to a handful of the top ezines and websites that your target audience is spending time with.
Take a look at these choices and identify any possibilities for you to piggy-back:
• Do they accept articles? If so, write a great one, submit it and make sure you have a powerful author resource box linking back to your website.
• Do they have a Resources page where you could list your website? Or maybe on their blogroll? Offer to put their information on your Resource page if you have one.
• Do they conduct reviews of products, services or books? If so, ask if you can submit something of your own and have a link back to your site.
• Do they sell other people's products? If yes, see if they would sell your product/book in exchange for a commission (or affiliate fee if you have an affiliate program set up).
• Would they like to exchange recommendations with you, for each other's websites, services or products? You could write a small blurb for inclusion in their ezine and vice-versa.
• Do they accept paid advertisements such as text and banner ads?
• Do they have a blog and need a guest blogger?
• Are they launching a new product or service that you could provide a free bonus to? Make sure that you have all your contact information and links back to your website/blog included.
• Do they need guests to interview, or to speak, on their teleseminars? They will market the teleseminar and your contact information and links will be included in the materials. You can also give your website address during the call.
As you can see, there are lots of ways you can piggy-back onto someone else's list. Just make sure that you always provide a link back to your website where you want to encourage them to sign up for your free special report or free ezine. In this way, you add their name to YOUR list and you can start building from there!
Piggy Back Marketing - To learn more about this author, visit Jody Gabourie's Website.
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There is always lots of talk about your "list" in online marketing: How big is your list? Is your list responsive? Do I have enough on my list to offer a membership program to?
Let's face it – our list of prospects, leads, clients and customers IS very important to the success of our online businesses.
However, you don't have to get discouraged if you don't have a list, or your list isn't "big enough" (that definition changes all the time!). You can piggy-back onto other people's lists!
That's the beauty of the internet and also the more cooperative and less competitive nature of doing business today (well, for some people anyways…). There are lots of people already reaching your target market or niche or ideal client – whatever you wish to call them.
Spend some time doing online research to find out where your target market hangs out. What are their favourite ezines? What websites do they visit regularly? What magazines or newsletters are the most popular with them?
Narrow down the findings to a handful of the top ezines and websites that your target audience is spending time with.
Take a look at these choices and identify any possibilities for you to piggy-back:
• Do they accept articles? If so, write a great one, submit it and make sure you have a powerful author resource box linking back to your website.
• Do they have a Resources page where you could list your website? Or maybe on their blogroll? Offer to put their information on your Resource page if you have one.
• Do they conduct reviews of products, services or books? If so, ask if you can submit something of your own and have a link back to your site.
• Do they sell other people's products? If yes, see if they would sell your product/book in exchange for a commission (or affiliate fee if you have an affiliate program set up).
• Would they like to exchange recommendations with you, for each other's websites, services or products? You could write a small blurb for inclusion in their ezine and vice-versa.
• Do they accept paid advertisements such as text and banner ads?
• Do they have a blog and need a guest blogger?
• Are they launching a new product or service that you could provide a free bonus to? Make sure that you have all your contact information and links back to your website/blog included.
• Do they need guests to interview, or to speak, on their teleseminars? They will market the teleseminar and your contact information and links will be included in the materials. You can also give your website address during the call.
As you can see, there are lots of ways you can piggy-back onto someone else's list. Just make sure that you always provide a link back to your website where you want to encourage them to sign up for your free special report or free ezine. In this way, you add their name to YOUR list and you can start building from there!
Piggy Back Marketing - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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