Stop Talking About Being Overwhelmed and Start Doing Something About It!
Stop Talking About Being Overwhelmed and Start Doing Something About It!
I find this so frustrating, because I know that if they had a marketing plan it would help them alleviate all these problems.
Yes, you have to carve out time in your busy schedule to sit down and do up a marketing plan and yes, you have to spend some time (that you believe you don't have) to think about what your objectives are.
But if you took some of the time that you spend to complain or stress about being overwhelmed and use that to create a "down and dirty" marketing plan, you'd be so much farther ahead!
I know that there are other reasons people have for not doing a marketing plan:
• they feel they don't need one
• they don't like the idea of being too structured
• they are lazy
• they feel it's a waste of time
• they are afraid to do one because they don't know how
• they like to "live in the moment" and be open to all opportunities
Believe me, we all experience these feelings at some point or another, but it's the ones who get honest with themselves and take some action who will move past these fears and outmoded ideas, and move towards the life they want.
Pay attention to people who have been successful and you'll notice that they talk about doing their planning and being really clear about what direction they're going in and how to get there.
This is what a marketing plan is in a nutshell – your roadmap, your treasure map.
But you are never going to get to the destination you desire or the treasure you crave unless you quit complaining and start taking some action!
A marketing plan doesn't have to be umpteen pages long; it doesn't have to be perfect; it doesn't have to be for the next 5 years; it doesn't have to have every cost figured out.
You can start with a really basic marketing plan that takes you an afternoon to put together. Surely you have an hour you can devote to your business, your prospective and current clients/customers, your goals, your dreams, your success, your sales, your peace of mind and your growth?
So the next time you find yourself sitting with your head in your hands wondering where to start or yakking with a friend about how busy you are….take those 5, 10, 15 minutes and jot down your marketing objectives and 3-5 marketing tactics you'll use to meet those objectives, and when you'll do those tasks.
Stop Talking About Being Overwhelmed and Start Doing Something About It - To learn more about this author, visit Jody Gabourie's Website.
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The biggest complaint that I hear my clients and customers say, and also clients and customers of other people, is that they are overwhelmed with their marketing. That they don't have time to do it, or time to learn it, or time to plan it.
I find this so frustrating, because I know that if they had a marketing plan it would help them alleviate all these problems.
Yes, you have to carve out time in your busy schedule to sit down and do up a marketing plan and yes, you have to spend some time (that you believe you don't have) to think about what your objectives are.
But if you took some of the time that you spend to complain or stress about being overwhelmed and use that to create a "down and dirty" marketing plan, you'd be so much farther ahead!
I know that there are other reasons people have for not doing a marketing plan:
• they feel they don't need one
• they don't like the idea of being too structured
• they are lazy
• they feel it's a waste of time
• they are afraid to do one because they don't know how
• they like to "live in the moment" and be open to all opportunities
Believe me, we all experience these feelings at some point or another, but it's the ones who get honest with themselves and take some action who will move past these fears and outmoded ideas, and move towards the life they want.
Pay attention to people who have been successful and you'll notice that they talk about doing their planning and being really clear about what direction they're going in and how to get there.
This is what a marketing plan is in a nutshell – your roadmap, your treasure map.
But you are never going to get to the destination you desire or the treasure you crave unless you quit complaining and start taking some action!
A marketing plan doesn't have to be umpteen pages long; it doesn't have to be perfect; it doesn't have to be for the next 5 years; it doesn't have to have every cost figured out.
You can start with a really basic marketing plan that takes you an afternoon to put together. Surely you have an hour you can devote to your business, your prospective and current clients/customers, your goals, your dreams, your success, your sales, your peace of mind and your growth?
So the next time you find yourself sitting with your head in your hands wondering where to start or yakking with a friend about how busy you are….take those 5, 10, 15 minutes and jot down your marketing objectives and 3-5 marketing tactics you'll use to meet those objectives, and when you'll do those tasks.
Stop Talking About Being Overwhelmed and Start Doing Something About It - To learn more about this author, visit Jody Gabourie's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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