Tools to Figure Out Your Target Market
Tools to Figure Out Your Target Market
But it's equally important to constantly monitor your target group as your business evolves, grows and changes - because you'll most likely need to make adjustments and refine your target group or niche.
When trying to figure out what group of people you'll market to, you pretty well have all the tools you need at your fingertips - with the internet.
It's really all about taking some time and researching:
• popular keywords
• what people search for
• areas of interest and focus
• what books people are buying
• what people are writing about
• what other businesses are doing
• what your clients and customers are doing
• what your peers are doing
If you don't have clients yet or don't know a lot about your target group, then do some research on anything that talks about people in your niche or target group. For example:
* competitors' websites
* magazines (online and offline)
* trade publications and websites
* association publications and websites
* trendwatching.com - watch for trends that are just emerging or just about to emerge
* groups.google.com/ - find out how many groups there are discussing "your" subject
* do this search: +key word +free +filetype:pdf - will show how many free PDF downloads exist about your subject
* wordtracker.com - shows you what keywords and phrases people are using to search online
* spacky.com/ - put in your keyword phrase and it will tell you how many searches are done on average every month for Google, Yahoo and Microsoft network
* see what's selling by searching eBay, Amazon (check out Amazon sales rank)
* magazines.com lists their top 10 magazine titles in the upper left-hand corner of the homepage so you can see what topics are hot right now
* Google Keyword Metrics will tell you what keywords people are paying for on Google Adwords (pay-per-click ad service).
Once you've done the research, you need to spend time thinking and mulling over the information. You need to figure out how what people need, want and are interested in intersects with what you enjoy, are good at, have experience in, and can build and offer products and/or services around.
Once you can "marry" what you do with what people want, then you've got a really strong foundation for a great, responsive target group.
Tools to Figure Out Your Target Market - To learn more about this author, visit Jody Gabourie's Website.
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There are many reasons why we all need to spend the time, at the beginning of a new business, to figure out the main group of people we're going to approach.
But it's equally important to constantly monitor your target group as your business evolves, grows and changes - because you'll most likely need to make adjustments and refine your target group or niche.
When trying to figure out what group of people you'll market to, you pretty well have all the tools you need at your fingertips - with the internet.
It's really all about taking some time and researching:
• popular keywords
• what people search for
• areas of interest and focus
• what books people are buying
• what people are writing about
• what other businesses are doing
• what your clients and customers are doing
• what your peers are doing
If you don't have clients yet or don't know a lot about your target group, then do some research on anything that talks about people in your niche or target group. For example:
* competitors' websites
* magazines (online and offline)
* trade publications and websites
* association publications and websites
* trendwatching.com - watch for trends that are just emerging or just about to emerge
* groups.google.com/ - find out how many groups there are discussing "your" subject
* do this search: +key word +free +filetype:pdf - will show how many free PDF downloads exist about your subject
* wordtracker.com - shows you what keywords and phrases people are using to search online
* spacky.com/ - put in your keyword phrase and it will tell you how many searches are done on average every month for Google, Yahoo and Microsoft network
* see what's selling by searching eBay, Amazon (check out Amazon sales rank)
* magazines.com lists their top 10 magazine titles in the upper left-hand corner of the homepage so you can see what topics are hot right now
* Google Keyword Metrics will tell you what keywords people are paying for on Google Adwords (pay-per-click ad service).
Once you've done the research, you need to spend time thinking and mulling over the information. You need to figure out how what people need, want and are interested in intersects with what you enjoy, are good at, have experience in, and can build and offer products and/or services around.
Once you can "marry" what you do with what people want, then you've got a really strong foundation for a great, responsive target group.
Tools to Figure Out Your Target Market - To learn more about this author, visit Jody Gabourie's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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