Use a Mix to Get Your Marketing Noticed
Use a Mix to Get Your Marketing Noticed
Conventional wisdom say it's anywhere from 7 – 15 times that people need to come in contact with you in some way before they'll make any kind of overture.
It would be pretty hard to reach people all these times if you were only using one marketing tactic. That's why a marketing mix is so important in connecting with your target market and niche.
To have a marketing mix simply means that you have different types of marketing tactics that reach your audience in different places and at different times.
Below are a few pointers for helping your marketing mix get you noticed:
1. Have at least 3 to 4 marketing tactics
When you have a mix of different strategies, you not only increase the number of times people are exposed to your marketing but you also reach more prospects than if you only use one activity.
Some of your marketing tactics will be ongoing like submitting articles, posting to your blog, sending out your ezine, regular teleseminars, and so on. Sometimes these take longer to see results but the results you do build will be long-standing such as a reputation for providing value and quality; being seen as an expert; and gaining visibility.
Other marketing tactics you use will be for a specific current reason such as launching a new ebook; doing a membership drive for your new group; promoting a joint venture tele-summit; having a special birthday/holiday sale; and so on.
2. Make sure the marketing tactics work off of each other
Each marketing activity you use in your marketing mix exists as both a stand-alone marketing tactic and in combination with your other activities.
For example, you may be a guest teleseminar talking about your field in general, which as a marketing tactic is designed to add new people to your list, gain exposure and build credibility. However, you can leverage the call by mentioning the launch of your new ebook and give the link to the webpage for more details.
3. Repeat the same message multiple times
People not only need to hear about you several times, but they also need to be exposed to a specific marketing message many times as well.
This means that you don't send out one email talking about your upcoming teleseminar – but rather, you send out 2 -3 before the call and 1 after the call telling them about the recording. You also send out a press release to several online PR sites and make postings to online forums and groups that cater to your target market. You would also put a mention in your ezine and on your blog.
The next time you go to implement a specific marketing tactic, think about how it fits into your overall marketing mix. You want to leverage your marketing mix to the utmost, to help get you and your business noticed more quickly and more often.
Use a Mix to Get Your Marketing Noticed - To learn more about this author, visit Jody Gabourie's Website.
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People need to notice you, hear about you, "see" you, interact with you, listen to you, or watch you many times before they'll contact you or buy any of your products and services.
Conventional wisdom say it's anywhere from 7 – 15 times that people need to come in contact with you in some way before they'll make any kind of overture.
It would be pretty hard to reach people all these times if you were only using one marketing tactic. That's why a marketing mix is so important in connecting with your target market and niche.
To have a marketing mix simply means that you have different types of marketing tactics that reach your audience in different places and at different times.
Below are a few pointers for helping your marketing mix get you noticed:
1. Have at least 3 to 4 marketing tactics
When you have a mix of different strategies, you not only increase the number of times people are exposed to your marketing but you also reach more prospects than if you only use one activity.
Some of your marketing tactics will be ongoing like submitting articles, posting to your blog, sending out your ezine, regular teleseminars, and so on. Sometimes these take longer to see results but the results you do build will be long-standing such as a reputation for providing value and quality; being seen as an expert; and gaining visibility.
Other marketing tactics you use will be for a specific current reason such as launching a new ebook; doing a membership drive for your new group; promoting a joint venture tele-summit; having a special birthday/holiday sale; and so on.
2. Make sure the marketing tactics work off of each other
Each marketing activity you use in your marketing mix exists as both a stand-alone marketing tactic and in combination with your other activities.
For example, you may be a guest teleseminar talking about your field in general, which as a marketing tactic is designed to add new people to your list, gain exposure and build credibility. However, you can leverage the call by mentioning the launch of your new ebook and give the link to the webpage for more details.
3. Repeat the same message multiple times
People not only need to hear about you several times, but they also need to be exposed to a specific marketing message many times as well.
This means that you don't send out one email talking about your upcoming teleseminar – but rather, you send out 2 -3 before the call and 1 after the call telling them about the recording. You also send out a press release to several online PR sites and make postings to online forums and groups that cater to your target market. You would also put a mention in your ezine and on your blog.
The next time you go to implement a specific marketing tactic, think about how it fits into your overall marketing mix. You want to leverage your marketing mix to the utmost, to help get you and your business noticed more quickly and more often.
Use a Mix to Get Your Marketing Noticed - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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