Where Is Your Marketing Stuck?
Where Is Your Marketing Stuck?
And there are certain steps or stages in forming and nurturing a relationship. I call this the marketing process.
For each stage of the marketing process you use specific marketing tactics and strategies to appeal to people at these various levels.
If you’re just starting out, you want to create a marketing plan that has tactics for each stage of the marketing process. Once you’ve been marketing awhile you may realize that you are not performing well at a particular phase of the process. You may be having problems attracting people in one particular area.
For example, you may get lots of leads but they don’t turn into prospects or clients. Or maybe you get lots of people buying one product but they never seem to buy anything further and they “leave”.
You can create a marketing plan that addresses this imbalance and gets your marketing working properly in all areas.
I break the marketing process into these 5 steps:
Step 1 – figure out what you have to offer
Step 2 – start a conversation
Step 3 – build the relationship
Step 4 – get a commitment
Step 5 – maintain the relationship
These steps form what I call the stages of your marketing process.
People are at different stages in the marketing relationship with you and your business. A person could be a lead, prospect, new client or returning customer.
Each step is important and logically follows the previous one. If your marketing plan misses a step or tries to do them out of order, your prospects will stumble. For example, what happens if you concentrate all your marketing and efforts on trying to sell your product or service, before you focus on getting prospects? You’re going to have a big problem - there will be no-one to buy!
A good marketing plan will have marketing tactics that concentrate on the “right” area of the marketing process, and do not leave out any stages of the relationship. You want your marketing plan to lead people by the hand through the different stages of the marketing relationship – however quickly or slowly a person progresses in knowing, liking and trusting you.
Sit down this week and take a look at your marketing plan. Do you have marketing tactics that focus on each stage of the marketing process? Or maybe there's one area that you don't seem to be doing so great at and people seem to be getting "stuck" in that part of the marketing relationship. Brainstorm about which marketing tactics can help your marketing get unstuck and where your plan might need to be bolstered up.
Where Is Your Marketing Stuck - To learn more about this author, visit Jody Gabourie's Website.
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Marketing is a relationship.
And there are certain steps or stages in forming and nurturing a relationship. I call this the marketing process.
For each stage of the marketing process you use specific marketing tactics and strategies to appeal to people at these various levels.
If you’re just starting out, you want to create a marketing plan that has tactics for each stage of the marketing process. Once you’ve been marketing awhile you may realize that you are not performing well at a particular phase of the process. You may be having problems attracting people in one particular area.
For example, you may get lots of leads but they don’t turn into prospects or clients. Or maybe you get lots of people buying one product but they never seem to buy anything further and they “leave”.
You can create a marketing plan that addresses this imbalance and gets your marketing working properly in all areas.
I break the marketing process into these 5 steps:
Step 1 – figure out what you have to offer
Step 2 – start a conversation
Step 3 – build the relationship
Step 4 – get a commitment
Step 5 – maintain the relationship
These steps form what I call the stages of your marketing process.
People are at different stages in the marketing relationship with you and your business. A person could be a lead, prospect, new client or returning customer.
Each step is important and logically follows the previous one. If your marketing plan misses a step or tries to do them out of order, your prospects will stumble. For example, what happens if you concentrate all your marketing and efforts on trying to sell your product or service, before you focus on getting prospects? You’re going to have a big problem - there will be no-one to buy!
A good marketing plan will have marketing tactics that concentrate on the “right” area of the marketing process, and do not leave out any stages of the relationship. You want your marketing plan to lead people by the hand through the different stages of the marketing relationship – however quickly or slowly a person progresses in knowing, liking and trusting you.
Sit down this week and take a look at your marketing plan. Do you have marketing tactics that focus on each stage of the marketing process? Or maybe there's one area that you don't seem to be doing so great at and people seem to be getting "stuck" in that part of the marketing relationship. Brainstorm about which marketing tactics can help your marketing get unstuck and where your plan might need to be bolstered up.
Where Is Your Marketing Stuck - To learn more about this author, visit Jody Gabourie's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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