You NEED an ezine!
You NEED an ezine!
It's the single best way to keep in constant contact with your list. It's a regular email message that offers free, valuable information to your customers and leads. What kind of information you provide is dependent on your target group, your expertise and your business offerings.
There are a whole host of reasons why I always suggest to my clients that they create an ezine and send it out at least every two weeks and weekly if possible.
Let's take a look at the main reasons why you need an ezine for your business:
1. It's easy to set up, maintain and it's virtually free.
Programs like Aweber offer templates to help you create your ezine and you can put it on auto-pilot as the program will send it out automatically to everyone on your subscriber list. You can concentrate on creating great content!
Unlike traditional newsletters, there are no printing or mailing costs so this means you can offer a free subscription. Many people package up a subscription with their free-giveaway (such as a special report or audio lesson) and also offer it when you sign up for a teleseminar.
2. You establish your credibility and expertise.
Since every issue will provide some kind of valuable information, you can quickly be seen as an expert in your field. When you share content that your readers want, they'll keep opening up your ezine and reading it. You build your credibility by making sure that each issue of your ezine is chockfull of useful and usable information.
3. You can build the relationship.
By sending out a regular ezine you are able to stay in constant touch with the people on your list. Consistent contact is the only way to really build a strong relationship between you and your prospective and current clients. And a strong relationship is the only way you'll build the necessary trust for people to buy your products and services.
4. Keep your leads and clients up-to-date on your offerings.
Having an ezine allows you to keep your list informed of anything that you're doing. You can provide details about free teleseminars (that you're hosting or are a guest on); showcase a new product; announce a new membership program; share a case-study that outlines how your service helps people; talk about an upcoming workshop; and so on.
So the next time you think that an ezine isn't something you need to have, think again!
You NEED an ezine - To learn more about this author, visit Jody Gabourie's Website.
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One of the key components to having a successful online business is to have an ezine – an electronic newsletter.
It's the single best way to keep in constant contact with your list. It's a regular email message that offers free, valuable information to your customers and leads. What kind of information you provide is dependent on your target group, your expertise and your business offerings.
There are a whole host of reasons why I always suggest to my clients that they create an ezine and send it out at least every two weeks and weekly if possible.
Let's take a look at the main reasons why you need an ezine for your business:
1. It's easy to set up, maintain and it's virtually free.
Programs like Aweber offer templates to help you create your ezine and you can put it on auto-pilot as the program will send it out automatically to everyone on your subscriber list. You can concentrate on creating great content!
Unlike traditional newsletters, there are no printing or mailing costs so this means you can offer a free subscription. Many people package up a subscription with their free-giveaway (such as a special report or audio lesson) and also offer it when you sign up for a teleseminar.
2. You establish your credibility and expertise.
Since every issue will provide some kind of valuable information, you can quickly be seen as an expert in your field. When you share content that your readers want, they'll keep opening up your ezine and reading it. You build your credibility by making sure that each issue of your ezine is chockfull of useful and usable information.
3. You can build the relationship.
By sending out a regular ezine you are able to stay in constant touch with the people on your list. Consistent contact is the only way to really build a strong relationship between you and your prospective and current clients. And a strong relationship is the only way you'll build the necessary trust for people to buy your products and services.
4. Keep your leads and clients up-to-date on your offerings.
Having an ezine allows you to keep your list informed of anything that you're doing. You can provide details about free teleseminars (that you're hosting or are a guest on); showcase a new product; announce a new membership program; share a case-study that outlines how your service helps people; talk about an upcoming workshop; and so on.
So the next time you think that an ezine isn't something you need to have, think again!
You NEED an ezine - To learn more about this author, visit Jody Gabourie's Website.
Like this article? Share it with your friends
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Jody Gabourie - The Marketing Plan Queen - Teaches small business owners and entrepreneurs how to take ACTION with their marketing in order to get more results and more profits! She helps people create simple, innovative and powerful marketing plans so that they can start reaping success in their business and their life.
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