Jody Gabourie Articles

Marketing as a Healing Art - Click To Read Article
Marketing is a healing activity both from the perspective of you and the people you interact with. Learn how you can use marketing as a healing art for your business.

How Do You Choose Marketing Tactics? - Click To Read Article
There are hundreds of different marketing tactics that you can choose from to create your marketing plan. Discover the 6 main areas you need to look at while deciding which marketing tactics to select.

Where Is Your Marketing Stuck? - Click To Read Article
First find out which stage of the marketing process you are getting "stuck" at, and then you can choose specific marketing tactics and strategies to appeal to people at that level of your marketing relationship.

Fall is Here and It's Time to Plan! - Click To Read Article
Now is the time to get going on next year's marketing plan. Learn some useful questions that will give you a starting point to create your plan for the upcoming year.

Great Integrity is Necessary for Great Marketing - Click To Read Article
The marketing of your business is a clear symbol of your integrity and authenticity as a business person. By not marketing, you cheat yourself out of making an important contribution to the world and you cheat people out of the gift and opportunity that your products and services offer.

Timing and Your Marketing Plan - Click To Read Article
The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan. Learn how different marketing tactics have different timing needs.

How To Figure Out Your Solutions And Benefits - Click To Read Article
Your marketing must answer the question of "What's in it for me?" for your prospects and customers. Find out what you need to do in order to determine exactly what your solution and benefits are.

Tactics for Your Core Marketing Strength - Click To Read Article
Learn to identify your core marketing strength and create a marketing action plan that encompasses your competencies, and you’ll be well on your way to successfully and enjoyably marketing your small business.

Your Marketing Mindset is Critical - Click To Read Article
Your marketing mindset impacts what strategies or tactics you choose to market your business. Find out why a positive attitude towards marketing will do yourself, your business and your clients a big favour.

You Win When You Give - Click To Read Article
To be successful within our businesses and our lives, we need to start giving and adding value to anyone and everyone we run across in the course of our business day. Discover some of the many ways that you can give in your business.

The Importance of Being Consistent - Click To Read Article
When you have a consistent plan of action and a consistent message then your marketing strategies will be that much more powerful and move you forward that much faster towards fulfilling your goals, projections and dreams.

Mini Marketing Action Plans - Click To Read Article
Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient. Learn the secret to consistently marketing your services and products by creating what I call Mini Marketing Action Plans that are quick to create and easy to manage.

Know Your Market Before You Figure Out Your Marketing Message - Click To Read Article
It is important to zero-in on a primary group of people and really understand who they are and what makes them tick. When you understand the type of people you are marketing to, you can craft marketing messages that speak directly to them.

Marketing Follow-Up Strategy: You've Got to Have One - Click To Read Article
Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy. Find out why follow-up is critical to your business success and learn 13 ways to incorporate follow-up into your sales and marketing process.

Marketing Framework for a New Business - Click To Read Article
A marketing framework is defined as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need. Find out why it's important for your business to have a marketing framework, and what are the 3 necessary components.

Marketing Activities You Need to Schedule - Click To Read Article
Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people. Learn about the three general types of marketing activities that you'll want to put into your schedule.

How to Schedule Your Marketing - Click To Read Article
There are different ways that you can schedule your marketing to ensure that you are doing it consistently and as easily as possible. What appeals to you depends mainly on the level of detail and structure you like to have.

Get the Most Out Of Your Marketing Message - Click To Read Article
Your marketing message describes the core of your business and your clients. It's essential that it accurately reflect your offerings so that new and future prospects and customers know exactly what you offer and how it can help them. Learn the many different ways you can take the elements of your marketing message and put it into different forms to suit different marketing purposes and situations.

Is This Marketing Tactic Right For Me? - Click To Read Article
There are tons of different marketing tactics that are available for you to use and you get inundated with many "new" opportunities every week. Find out 3 important questions you should take a few minutes to ask yourself the next time you're considering a new marketing activity.

Do You Need a Marketing Mindset Adjustment? - Click To Read Article
Your marketing mindset/attitude has an important effect on the success of your business. Whether your mindset about marketing is negative, positive, or most likely a little of both, I’ve found that an “adjustment” is essential every now and then.

Get a Correctly Shaped Marketing Funnel - Click To Read Article
You want to make sure that the shape of your marketing funnel is just right to help guide everyone through different levels and pricing of products and services, whether it's a new lead, a first-time customer or a repeat client of yours.

Know Thy Target Group! - Click To Read Article
You need to understand who your target group is and what motivates them. Take the time to understand your target or niche group and your marketing and business success will reflect this effort.

Tools to Figure Out Your Target Market - Click To Read Article
When trying to figure out what group of people you'll market to, take the time to use these helpful tools for your research, and build a really strong foundation for a great, responsive target group.

Make Something Happen! - Click To Read Article
Make something happen…or nothing will happen. It's as simple and brutal as that. Bottom line is that if you don't take action and market consistently on a daily basis, then your bottom line isn't going to increase much!

Connect Your Lists for Maximum Success - Click To Read Article
When it comes to the online marketing world, there is definitely more than one kind of list for building prospects and clients. Learn what these lists are and how to get them all working together in order to achieve maximum success for your business.

Consistency IS Sexy! - Click To Read Article
One of the major reasons that small businesses (and large businesses) do not have success with their marketing is because they don't apply the principle of consistency to their marketing strategies. If you have built a marketing system that is consistent, you'll bring in business, profits, and clients consistently – now doesn't that sound sexy?

Build Marketing Relationships the Easy Way - Click To Read Article
All successful online businesses put most of their email communications on autopilot. Discover several different ways that you can incorporate autoresponder emails into your marketing plans and build the marketing relationship between yourself and your prospects and clients.

What the heck should I write an article about? - Click To Read Article
Coming up with ideas for your articles doesn’t have to be difficult – discover some places that you can get great ideas for your article content that won’t take any extra time from your busy day.

Understand the Value of Your Leads - Click To Read Article
ALL of your leads are valuable, so treat all of your leads – wherever they are in your marketing funnel – with the same level of respect and importance.

Use a Mix to Get Your Marketing Noticed - Click To Read Article
You want to leverage your marketing mix to the utmost, to help get you and your business noticed more quickly and more often. Learn some excellent pointers for how to use a marketing mix get your marketing noticed.

How to Make Time for Marketing - Click To Read Article
To start getting business and success, you must make time for marketing. Learn some easy steps you can take to help make time for your marketing.

You NEED an ezine! - Click To Read Article
One of the key components to having a successful online business is to have an ezine. Take a look at the main reasons why you need an ezine for your business.

Be in the Driver’s Seat of Your Business - Click To Read Article
Often it’s things, events and people that direct your day – not you. Learn to be in the driver’s seat of your business, control what you spend your time doing in the workday, then you’ll really start to see results.

Your Marketing Plan Goals Check Up - Click To Read Article
It's a good idea to check where you're at in terms of your marketing plan goals and objectives - by being proactive you can keep on top of any changes, good or not-so-good.

3 Symptoms of Being Without a Marketing Plan - Click To Read Article
Learn what the 3 symptoms of businesses operating without a marketing plan are, and how to avoid them so that you can attract business, money and satisfaction faster and easier.

A Marketing Calendar is a Must! - Click To Read Article
Creating a marketing plan is great, but you MUST transfer the information in your plan to a marketing calendar. Without implementing a schedule, all the work you've done with your marketing plan could go to waste.

Piggy Back Marketing - Click To Read Article
Don’t get discouraged if you don't have a list, or your list isn't "big enough". Learn how to piggy-back onto other people's lists and you can start building from there.

You need a marketing plan – period! - Click To Read Article
Discover all the good reasons why no matter what your profession or business, you need a marketing plan!

3 Things You Must Know Before Creating Your Marketing Plan - Click To Read Article
Before you can even begin to put together a plan for marketing your business, you have to know the 3 main building blocks of any and all of your marketing activities.

Why Speaking is a Good Idea - Click To Read Article
Speaking to groups can be a very powerful marketing strategy. Discover many of the benefits and results you can reap when you add speaking to your marketing plan.

What to Speak About? - Click To Read Article
Your choice of content or topic will depend on several things when using speaking as a marketing tactic. Learn how to choose what makes sense right now for you, your business and your ideal audience.

5 Types of Business Blogs - Click To Read Article
There are 5 common types of blogs that businesses use. Take some time to figure out which type of blog would serve the information needs of your target group and the needs of your business the best.

3 Questions to Answer BEFORE You Create Your Blog - Click To Read Article
Before you even start looking at blog software and figuring out how your blog is going to look, you need to spend time answering three important questions.

What Exactly Is Marketing? - Click To Read Article
If you do not understand what marketing is, you will not be able to market well. Discover the whole reason behind marketing and how you can use it to build a successful and lasting business.

Figuring Out Your Marketing Message - Click To Read Article
Your marketing message is the central message in everything you do and say about your business, products and services. Learn how to make your marketing message as powerful as possible.

Call to Action Ideas to Get Response - Click To Read Article
No marketing communication is complete until you have asked your prospect or client to do something. Discover some ideas for typical "call to action" steps that you will be asking of your prospects and customers.

Is Your Marketing Pushing or Pulling People? - Click To Read Article
Learn the difference between push and pull marketing, and why you want to use pull marketing in order to build your marketing around constantly and consistently providing value to everyone you come in contact with.

Is there a Marketing Process? - Click To Read Article
There is definitely a process for marketing and creating lasting and mutually profitable relationships with your clients and customers. AND the good news is that this process is easily duplicated and implemented.

Overcoming Marketing Fears - Click To Read Article
A negative or fearful attitude towards our marketing can lead to inertia, inaction, or saying no to great opportunities. Learn some actions you can take to help you move more confidently forward and get a positive mindset about marketing.

6 Questions to Answer for Your Marketing Plan - Click To Read Article
In order to get the most out of any marketing activity you implement, you need to be clear on 6 specific areas. Learn six questions that you should be asking yourself, and how they can keep you focused and on-track with implementing marketing tactics.

It's YOUR Job to Educate Prospects - Click To Read Article
Marketing is all about having a relationship with your prospects, customers and clients that is based on educating them and not "selling" them.

The 4 No-No's of Marketing Plans - Click To Read Article
Too many business owners and entrepreneurs do not follow their marketing plan. Learn to avoid the four no-no's of marketing plans in order to make it as easy as possible for you to put your marketing plan into action.

Share Your Expertise – Write Articles - Click To Read Article
Learn why writing articles is such a powerful and useful marketing tactic to add to your marketing strategy.

Follow-Up Marketing is Crucial - Click To Read Article
Learn the 9 reasons why follow up is such an important part of your marketing strategy.

Work On Your Business Days! - Click To Read Article
You must schedule a specific day into your calendar to spend time on activities that will grow, develop and enhance your business. If you don’t spend your time on business growing/development days, you won’t spend much time having profit-generating days!

Do You Have a Strong Marketing Foundation? - Click To Read Article
Before you can even begin to put together a plan for marketing your business, you want to make sure you have a strong marketing foundation. Once you’ve got this marketing foundation laid down it makes doing a marketing plan much easier and quicker!

Your Marketing Funnel - Click To Read Article
A useful and popular way to set up your product and service offerings is in the form of a funnel. Learn how to make sure that the shape of your marketing funnel is just right to help guide your prospects and clients through different levels and pricing of products and services.

Are You Clear About Objectives of Your Marketing Plan? - Click To Read Article
Your marketing plan needs to be based on your objectives or goals. Take the time to get really clear on what objectives you want your marketing plan to address and fix.

Are You Actively Pursuing Passive Income? - Click To Read Article
To free up your time, have the lifestyle you want, work less hours and be highly profitable, you want to eventually have most of your income coming from passive sources. Learn what steps can you take to make this happen.

Are You in a Marketing Rut? - Click To Read Article
If you’re feeling out-of-sorts with your marketing, discover some questions that will help you to evaluate what you’re currently doing and give you some ideas about ways to get feeling excited again about your marketing.

Get The Most Out Of Your Ezine - Click To Read Article
A newsletter or ezine is one of the best marketing tactics you can do. Use these 5 tips to make sure you get the most out of your ezine or newsletter.

Marketing Mindset Chain Reaction - Click To Read Article
You need to have a positive attitude towards marketing so that you don’t impede your ability to attract and retain clients, and ultimately make money.

Stop Talking About Being Overwhelmed and Start Doing Something About It! - Click To Read Article
The biggest complaint that I hear my clients and customers say is that they don't have time to do marketing, or time to learn it, or time to plan it. If they had a marketing plan it would help them alleviate all these problems.

Make Your Marketing Calendar Work for You! - Click To Read Article
It’s essential to have a marketing calendar and use it daily. Learn how to utilize your marketing calendar and make it work for you.

Is It Time to Pull the Plug on Your Marketing? - Click To Read Article
Discover important questions to take into consideration when deciding on whether to drop a marketing tactic or not.

Does the Thought of Selling Make You Run Away? - Click To Read Article
The thought of selling causes most small business owners to cringe, but in reality you need to think of sales as being of service to people.

Do You Believe These Marketing Myths? - Click To Read Article
Take a look at some of the myths about marketing and find out what the REAL story is.

Are You Choosing Your Marketing Tactics With the Right Mindset? - Click To Read Article
It is important that you feel good about your marketing as well as choose tactics that fit your skill set, interests and of course, your business and marketing goals.

Are You a Marketing Flirt? - Click To Read Article
Take a look at what you are telling people you'll do and make sure that you have the processes and procedures in place to make it happen instead of being a marketing flirt.


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