How to Get Ghostwritten Articles About Your Company Published in Trade Journals
How to Get Ghostwritten Articles About Your Company Published in Trade Journals
Advantages
A published article generates tremendous third-party endorsement and validation of your product or service. You get an immediate spike in PR attention, plus the long-term benefit of a reprint that can be distributed by sales reps and posted on your website.
Disadvantages
Trade journal ghostwriting has a very long incubation period. From inception to publication, these projects can take anywhere from five to 18 months; nine months is average. Secondarily, you must give up some editorial control; the bylined author and the magazine’s editors have the ability to influence the tone and even content of the piece.
Process
Planning — The ghostwriter and client discuss possible story topics, and the client identifies one or two candidates for authorship. If a customer, the prospective author should be a strong product/company champion who has an interesting story to tell about the implementation. If a company executive, the author should be someone with industry stature. The ghostwriter will conduct preliminary interviews with the prospective authors to identify themes for the article. The ghostwriter will also identify primary and secondary trade journal choices for publication.
Writing — Once the ghostwriter and client agree on a bylined author, topic/theme and targeted publication, the ghostwriter will conduct follow-up interviews, do other research as needed and write the article. Typical length is between 800 and 1,500 words.
Review and submission — The article is reviewed by the client first, then by the bylined author. The approved draft is submitted to the publication by the bylined author (with the help of the ghostwriter). The article may be submitted to just one publication at a time. It is usually necessary to include a photograph of the author and some kind of photo or illustration related to the product or service.
Acceptance — The publication’s editors review the article for acceptance; this can take 60-90 days and sometimes longer. If accepted, it goes into the queue for publication; waiting time is typically three to six months. If rejected, the ghostwriter will submit the article to the secondary journal.
Fees
Fees vary depending on the nature of the topic and the number of interviews and amount of research required. Fees may be quoted as a project fee, an hourly rate or a per-word rate.
How to Get Ghostwritten Articles About Your Company Published in Trade Journals - To learn more about this author, visit Solomon JD's Website.
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When it comes to PR, there is nothing better than getting a feature-length article about your company published in an industry journal. These articles, bylined by a key customer or senior executive, are written by a professional ghostwriter.
Advantages
A published article generates tremendous third-party endorsement and validation of your product or service. You get an immediate spike in PR attention, plus the long-term benefit of a reprint that can be distributed by sales reps and posted on your website.
Disadvantages
Trade journal ghostwriting has a very long incubation period. From inception to publication, these projects can take anywhere from five to 18 months; nine months is average. Secondarily, you must give up some editorial control; the bylined author and the magazine’s editors have the ability to influence the tone and even content of the piece.
Process
Planning — The ghostwriter and client discuss possible story topics, and the client identifies one or two candidates for authorship. If a customer, the prospective author should be a strong product/company champion who has an interesting story to tell about the implementation. If a company executive, the author should be someone with industry stature. The ghostwriter will conduct preliminary interviews with the prospective authors to identify themes for the article. The ghostwriter will also identify primary and secondary trade journal choices for publication.
Writing — Once the ghostwriter and client agree on a bylined author, topic/theme and targeted publication, the ghostwriter will conduct follow-up interviews, do other research as needed and write the article. Typical length is between 800 and 1,500 words.
Review and submission — The article is reviewed by the client first, then by the bylined author. The approved draft is submitted to the publication by the bylined author (with the help of the ghostwriter). The article may be submitted to just one publication at a time. It is usually necessary to include a photograph of the author and some kind of photo or illustration related to the product or service.
Acceptance — The publication’s editors review the article for acceptance; this can take 60-90 days and sometimes longer. If accepted, it goes into the queue for publication; waiting time is typically three to six months. If rejected, the ghostwriter will submit the article to the secondary journal.
Fees
Fees vary depending on the nature of the topic and the number of interviews and amount of research required. Fees may be quoted as a project fee, an hourly rate or a per-word rate.
How to Get Ghostwritten Articles About Your Company Published in Trade Journals - To learn more about this author, visit Solomon JD's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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