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JD Solomon Articles

Written by: JD Solomon

When is an ad 'ineffective'? - Click To Read Article
You just spent a lot of money developing an advertisement and running it in a publication. But now you're waiting for clicks and calls and they're not coming ... at least not as many as you expected. So is the ad a failure? Don't jump to conclusions.

Avoid the 'Magic Bullet Mistake' - Click To Read Article
"Of course we need to do marketing, but isn't there a way to do it without the expense, time and hassles of traditional techniques? What about all this I hear about viral and social marketing? Can't we just do that?" If that sounds familiar, you're about to make the Magic Bullet Mistake.

A business parable - Click To Read Article
How do you develop good judgement in business? Read on for the secret.

The Seven Deadly Sins of Public Relations - Click To Read Article
How to avoid the most common PR mistakes

Understanding the Vanity Press Release - Click To Read Article
Setting expectations about routine press releases

How to Execute Perfect Trade Shows - Click To Read Article
12 tips for trade show management and marketing

PR Doesn't Stand for "Press Releases" - Click To Read Article
How to think about the big picture of public relations

How to use advertising specialties to build your business - Click To Read Article
The role of give-aways and gifts in branding

How to Get Ghostwritten Articles About Your Company Published in Trade Journals - Click To Read Article
There's no better PR than a client testimonial in a trade publication. Find out how to get these case studies published.

How to Deliver a Great Presentation - Click To Read Article
10 tips for keeping your audience alert and leaving them informed.

An anthropological view of marketing - Click To Read Article
Hunting, Farming or Fishing: What Are You Doing?

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About the Author: JD Solomon
RSS for JD's articles - Visit JD's website

J.D. Solomon is the founder and president of JDS Strategic Communications, a marketing and business communications company in New Jersey. With nearly 20 years of diverse experience in marketing and business communication, as well as a personal background in entrepreneurism, J.D. offers specialized marketing expertise to start-up and growing businesses. A graduate of Wesleyan University, J.D. holds a masters degree in journalism from Boston University and a masters degree in marketing from Fordham University. He has served as an adjunct professor of business communications at the Graduate School of Management at Rutgers University. Earlier in his career JD worked as a business reporter for several daily newspapers. He is the author of "The Tinen Killings" (BookSurge 2008), a novel about one of his wife's ancestors, an Irish immigrant who served as a Union officer in the Civil War. He is also the co-author of "Overcoming Macular Degeneration: A Guide to Seeing Beyond the Clouds" (Avon, 2000).

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More from JD Solomon
How to use advertising specialties to build your business
PR Doesnt Stand for Press Releases
The Seven Deadly Sins of Public Relations
An anthropological view of marketing
Understanding the Vanity Press Release


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