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Target, Target, Target

Written by: Mark Oborn

Article Overview: The importance of targeting your market, especially when it comes to dominating an internet search for your business and/or services

Target, Target, Target

I know I have written about targeting your marketing before...but this is such a crucial area I thought I would revisit it and give some examples of where it can be used.

I was reviewing a prospectives customer's website yesterday as part of my e-marketing system...it was a really nice looking site, well designed and well laid out...clearly written by a web professional. However it was clear to me that the business had not been through a targeting process.

The website was written very broadly with little focus, the descriptions on the pages were broad, the meta tags on each page were broad and the text within the pages was vague.

Now lets get one thing clear here... if you want to get to the top of a Google search you need to be specific about the target you are going to address! This is a vital, simple but often overlooked point...let me explain.

When a prospective customer does a google search they will often be searching to solve a specific problem...this is true of when ever a person does a search to solve a problem...offline or online.

As an example, lets take 'loose dentures'. If this is the problem that needs solving then that is what your patient will search for. If you offer a unique solution to this problem then bingo...there is a match.

If you take 'loose dentures' as your target market and you wish to optimise your site for this then these words need to be repeated in the page title, the description, the meta tags and the main body text. 'Loose dentures' is the target market, so 'lose dentures' get repeated everywhere and becomes your tag.

You then also use these tags in your Youtube videos, your Flickr photos and as tags on the website itself.

Without deciding on a specific target for your marketing you can't decide on your tags...without specific tags you ain't gonna do well on a Google search and your lovely site won't get found.

So before you spend £££s on a new website, get some marketing advice, spend time deciding on your specific target market, what are the wants and needs of that target market, decide which words that target market would use to search for your services, then optimise your web presence (not just your website) for these keys words.

So, if you have got to the top of a Google search with your business...how did you do it?

What kind of target markets are there and what words would they search for?

How could you break down your market so each segment can be targeted?

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Article Tags: bingo, google, google search, loose dentures, marketing system, match, meta tags, photos, prospective customer, target market, unique solution, youtube videos



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