Tweet

Target, Target, Target

Written by: Mark Oborn

Article Overview: The importance of targeting your market, especially when it comes to dominating an internet search for your business and/or services

Target, Target, Target

I know I have written about targeting your marketing before...but this is such a crucial area I thought I would revisit it and give some examples of where it can be used.

I was reviewing a prospectives customer's website yesterday as part of my e-marketing system...it was a really nice looking site, well designed and well laid out...clearly written by a web professional. However it was clear to me that the business had not been through a targeting process.

The website was written very broadly with little focus, the descriptions on the pages were broad, the meta tags on each page were broad and the text within the pages was vague.

Now lets get one thing clear here... if you want to get to the top of a Google search you need to be specific about the target you are going to address! This is a vital, simple but often overlooked point...let me explain.

When a prospective customer does a google search they will often be searching to solve a specific problem...this is true of when ever a person does a search to solve a problem...offline or online.

As an example, lets take 'loose dentures'. If this is the problem that needs solving then that is what your patient will search for. If you offer a unique solution to this problem then bingo...there is a match.

If you take 'loose dentures' as your target market and you wish to optimise your site for this then these words need to be repeated in the page title, the description, the meta tags and the main body text. 'Loose dentures' is the target market, so 'lose dentures' get repeated everywhere and becomes your tag.

You then also use these tags in your Youtube videos, your Flickr photos and as tags on the website itself.

Without deciding on a specific target for your marketing you can't decide on your tags...without specific tags you ain't gonna do well on a Google search and your lovely site won't get found.

So before you spend £££s on a new website, get some marketing advice, spend time deciding on your specific target market, what are the wants and needs of that target market, decide which words that target market would use to search for your services, then optimise your web presence (not just your website) for these keys words.

So, if you have got to the top of a Google search with your business...how did you do it?

What kind of target markets are there and what words would they search for?

How could you break down your market so each segment can be targeted?

Related Articles
  Defining Your Target Market
  Ask the Right Questions to Qualify Your Business Niche
  Educating B2B Marketers Every Week | Mad Marketing TV
  How to Find a Diamond in the Rough
  Solving the Problem of Increase Sales

Article Tags: bingo, google, google search, loose dentures, marketing system, match, meta tags, photos, prospective customer, target market, unique solution, youtube videos



Related Forum Posts
Promoting something you cant try - How about a series of Showcase events where you invite target prospect to a DEMO type event Focused on the benefits. you could also go back to direct sales, telemarketing and communication follow up Without knowing more, I would have to say that really understanding the target and how the product would be used, would generate better ideas from me. J
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: What's your Business, Ladies? - Welcome Kathryn and Laura, It sounds like you created an exciting business. I took a look at your website and I think you have a great beginning concept. It actually is somewhat similar to another women's community I am working on developing right now called "Destiny Talks". However, my target is different from yours (Women Leaders) and I don't intend mine as a magazine. I think we're both on to something great! By the way, if you are looking for articles, I may have some which you can use for free since your target market is within the ages of my own target market. I wish you every success as you continue growing! Getting involved in forum posting is a definite step in the advertising direction while developing some positive relationships. It's great to hear you are loving the journey. I'd love to hear what led you to develop your business in the first place. Warm regards, Tami
Re: Advice needed to earn money online!!!! - My advice for earning money is to become a weapon. You need to be a target and hit, but hit it hard. Every campaign you run or anything you do needs to be TARGETED. Don't settle for generic, open up the mind and dive deep. Someone mentioned about selling a product that you believe in. I might have to disagree to some extent on this. Absolutely sell something you believe in but dont stop there. If you believe in yourself then sell anything. The one product you believe in might not be profitable, you will put all this work into it and see no profit. I suggest searching for what is converting or what is popular that you feel you can dominate and target it too the end.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Marketing & Sales tools – going back to basics

Your Local Small Business Online Marketing Funnel

Getting The Media Attention You Deserve

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.