Defining Your Target Market
Defining Your Target Market
A target market is the group of people most likely to buy your product or service.
So if you’re a virtual assistant, that target market will likely be solopreneurs, who may work from home, who have trouble doing all their tasks by themselves, who need a little help a few hours a week with administrative work.
If you sell organic cat food, your target market would be people with cats who have a little more money to treat Fluffy to special organic food.
Take a minute to write out who your target market is.
* What type of person is he or she?
* How old is this person?
* What income does he/she make (can be vague like upper/middle/lower class)
* Where does he/she shop?
* Does he/she have to live in a certain area to be an ideal customer for you?
Now for the big question: how does he/she receive his/her marketing messages? Is he/she computer savvy? Then the answer might be social media sites. If your target market is seniors, this might not be the case.
It’s important to understand your target market before you plan your marketing campaign. That way, you know what marketing tools to use to best reach and convert your target market to sales.
Defining Your Target Market - To learn more about this author, visit Susan Payton's Website.
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I want to talk about your target market. First off, do you know what I mean by that?
A target market is the group of people most likely to buy your product or service.
So if you’re a virtual assistant, that target market will likely be solopreneurs, who may work from home, who have trouble doing all their tasks by themselves, who need a little help a few hours a week with administrative work.
If you sell organic cat food, your target market would be people with cats who have a little more money to treat Fluffy to special organic food.
Take a minute to write out who your target market is.
* What type of person is he or she?
* How old is this person?
* What income does he/she make (can be vague like upper/middle/lower class)
* Where does he/she shop?
* Does he/she have to live in a certain area to be an ideal customer for you?
Now for the big question: how does he/she receive his/her marketing messages? Is he/she computer savvy? Then the answer might be social media sites. If your target market is seniors, this might not be the case.
It’s important to understand your target market before you plan your marketing campaign. That way, you know what marketing tools to use to best reach and convert your target market to sales.
Defining Your Target Market - To learn more about this author, visit Susan Payton's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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