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Making the Most of Your Contacts

Written by: Susan Payton

Article Overview: Those contacts in your Outlook are worth their weight in gold, if you know what to do with them. Use these tips to convert contacts into sales.

Making the Most of Your Contacts

Do you have a database of contact information for your clients just gathering virtual dust on your comptuer? What about people who are interested in your company, but who have not yet made their first purchase? If you don’t have a database of contacts, you should. Keeping in contact with your current and future clients keeps you on top of their minds, which makes them more likely to buy from you.

Every time you get a business card or an email from a potential customer, add it to your database. It will quickly grow! Send your contacts regular specials or sales items. Consider creating a sales campaign specifically for your contacts that entitles them to special deals that the average shopper can’t get. This exclusivity will make the offer that much more attractive.

You can create a regular newsletter, filled with information on your industry and your company. You don’t have to make the entire newsletter a commercial about your company. People like to get useful information without being bombarded with advertising. You can tastefully input an ad or mention of your product to the side in the newsletter while maintaining style and usefulness.

When holidays come around, spread the love. Send holiday and birthday cards to your mailing list, letting them know you’re thinking of your clients on these special days. As you know, people like to feel special, and getting a card from you will make them feel fantastic.

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Article Tags: birthday cards, business card, comptuer, email, exclusivity, holidays, love, sales campaign, virtual dust



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