Making the Most of Your Contacts
Making the Most of Your Contacts
Every time you get a business card or an email from a potential customer, add it to your database. It will quickly grow! Send your contacts regular specials or sales items. Consider creating a sales campaign specifically for your contacts that entitles them to special deals that the average shopper can’t get. This exclusivity will make the offer that much more attractive.
You can create a regular newsletter, filled with information on your industry and your company. You don’t have to make the entire newsletter a commercial about your company. People like to get useful information without being bombarded with advertising. You can tastefully input an ad or mention of your product to the side in the newsletter while maintaining style and usefulness.
When holidays come around, spread the love. Send holiday and birthday cards to your mailing list, letting them know you’re thinking of your clients on these special days. As you know, people like to feel special, and getting a card from you will make them feel fantastic.
Making the Most of Your Contacts - To learn more about this author, visit Susan Payton's Website.
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Do you have a database of contact information for your clients just gathering virtual dust on your comptuer? What about people who are interested in your company, but who have not yet made their first purchase? If you don’t have a database of contacts, you should. Keeping in contact with your current and future clients keeps you on top of their minds, which makes them more likely to buy from you.
Every time you get a business card or an email from a potential customer, add it to your database. It will quickly grow! Send your contacts regular specials or sales items. Consider creating a sales campaign specifically for your contacts that entitles them to special deals that the average shopper can’t get. This exclusivity will make the offer that much more attractive.
You can create a regular newsletter, filled with information on your industry and your company. You don’t have to make the entire newsletter a commercial about your company. People like to get useful information without being bombarded with advertising. You can tastefully input an ad or mention of your product to the side in the newsletter while maintaining style and usefulness.
When holidays come around, spread the love. Send holiday and birthday cards to your mailing list, letting them know you’re thinking of your clients on these special days. As you know, people like to feel special, and getting a card from you will make them feel fantastic.
Making the Most of Your Contacts - To learn more about this author, visit Susan Payton's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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