Target Your Pitch or Suffer the Consequences
Target Your Pitch or Suffer the Consequences
Put on the brakes. I do? I didn’t know I was on Alltop.
I spend the next five minutes searching Alltop, which to my knowledge I’ve never been a part of (not saying I wouldn’t love to, Guy Kawasaki, but you haven’t found me yet). Yes, I’m that vain that I have to go find myself on the internet. You do it too, so whatever. No, honestly, I’m always glad when people give me feedback about how they find me.
So my suspicions are confirmed. I am not on Alltop. So why would this person start out her letter with that? Ohhh, she didn’t properly target her pitch! I get it! Okay! She cut and pasted a letter and didn’t bother to check who she was sending it to.
Did I want to read on? Did I want to review the book after wasting time on my wild goose chase? I hate to be cold, people, but get it right.
Also the email was from a woman (probably the author’s PR person) but the letter was written from the male author. At least put a note at the top that says “here’s a letter from X book’s author.”
Lessons, boys and girls?
* Know who you’re pitching. Do personalize it by saying how you found them or the name of the publication.
* Spell the name right. People hate it when you spell their name wrong.
* Read the publication to make sure it’s a good fit. This book had nothing to do with marketing.
Have you ever sent/received a bad pitch? Tell us alllll about it.
Target Your Pitch or Suffer the Consequences - To learn more about this author, visit Susan Payton's Website.
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A few minutes ago, I received an email asking me to promote a book. I get these a lot. I love books, so I read the email. It started out, “I know your work through Guy Kawasaki’s Alltop…”
Put on the brakes. I do? I didn’t know I was on Alltop.
I spend the next five minutes searching Alltop, which to my knowledge I’ve never been a part of (not saying I wouldn’t love to, Guy Kawasaki, but you haven’t found me yet). Yes, I’m that vain that I have to go find myself on the internet. You do it too, so whatever. No, honestly, I’m always glad when people give me feedback about how they find me.
So my suspicions are confirmed. I am not on Alltop. So why would this person start out her letter with that? Ohhh, she didn’t properly target her pitch! I get it! Okay! She cut and pasted a letter and didn’t bother to check who she was sending it to.
Did I want to read on? Did I want to review the book after wasting time on my wild goose chase? I hate to be cold, people, but get it right.
Also the email was from a woman (probably the author’s PR person) but the letter was written from the male author. At least put a note at the top that says “here’s a letter from X book’s author.”
Lessons, boys and girls?
* Know who you’re pitching. Do personalize it by saying how you found them or the name of the publication.
* Spell the name right. People hate it when you spell their name wrong.
* Read the publication to make sure it’s a good fit. This book had nothing to do with marketing.
Have you ever sent/received a bad pitch? Tell us alllll about it.
Target Your Pitch or Suffer the Consequences - To learn more about this author, visit Susan Payton's Website.
Like this article? Share it with your friends
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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