Book Marketing via Social Networking Sites
Book Marketing via Social Networking Sites
Joining social networking sites are a cost-efficient yet effective marketing resource for authors to promote their books. An interested author can register for free on most of these sites, and a well-defined marketing plan is required to successfully wage the campaign.
A social networking site account is like having a customized website and a blog page in one setting because the registered author concerned has his own individual homepage with multimedia features, and members can also participate in group discussion forums on the site. Authors who join these sites may also opt to join niche groups of their book genre or join groups similar to his hobbies and interests.
Social networking sites are convenient marketing platforms and resource opportunities that authors can benefit to their advantage. While there are more tedious ways of promoting one’s book, social networking sites offer the promising potential for viral marketing. The goal then, for marketing authors at these networking sites is to successfully connect to their intended target readers. Correspondingly, the aim should be to focus on those specific sites that are genre-relevant.
From a book marketing perspective, social networking sites are just one way by which authors can publicize their works. And considering its structured nature, the marketing author should study carefully the online behavior of his target demographic, including the niche group profile, the quality of their blog, and the substance of their comments.
The book marketing opportunities for these social networking sites include posting book excerpts of an author-member’s homepage, generating Really Simple Syndication (RSS) feeds, creating links to author sites and blog sites, writing articles, and participating in forum discussions. Apprehensive authors may be selective when finding social networking sites that are relevant to their genre. They may post comments in network forums, providing back links to their main web or blog sites.
Authors can adopt a strategy of posting book excerpts or making controversial essays that will surely make online readers react to stir up some “buzz” on the merits of the book.
Authors should realize, however, that marketing with social networking sites requires a long term, interactive commitment. A dilemma exists in having many social networking accounts because these will be exacting and time consuming to respond in the long run. For this purpose, it is better to have one social networking account with many actively commenting fans and bloggers, than to join many networking sites that are difficult to maintain.
Book Marketing via Social Networking Sites - To learn more about this author, visit Don Harold's Website.
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*The succeeding article is about Marketing Self Published Books, Online Marketing campaigns, Book Marketing Strategies, and many other useful tips about book marketing.
Joining social networking sites are a cost-efficient yet effective marketing resource for authors to promote their books. An interested author can register for free on most of these sites, and a well-defined marketing plan is required to successfully wage the campaign.
A social networking site account is like having a customized website and a blog page in one setting because the registered author concerned has his own individual homepage with multimedia features, and members can also participate in group discussion forums on the site. Authors who join these sites may also opt to join niche groups of their book genre or join groups similar to his hobbies and interests.
Social networking sites are convenient marketing platforms and resource opportunities that authors can benefit to their advantage. While there are more tedious ways of promoting one’s book, social networking sites offer the promising potential for viral marketing. The goal then, for marketing authors at these networking sites is to successfully connect to their intended target readers. Correspondingly, the aim should be to focus on those specific sites that are genre-relevant.
From a book marketing perspective, social networking sites are just one way by which authors can publicize their works. And considering its structured nature, the marketing author should study carefully the online behavior of his target demographic, including the niche group profile, the quality of their blog, and the substance of their comments.
The book marketing opportunities for these social networking sites include posting book excerpts of an author-member’s homepage, generating Really Simple Syndication (RSS) feeds, creating links to author sites and blog sites, writing articles, and participating in forum discussions. Apprehensive authors may be selective when finding social networking sites that are relevant to their genre. They may post comments in network forums, providing back links to their main web or blog sites.
Authors can adopt a strategy of posting book excerpts or making controversial essays that will surely make online readers react to stir up some “buzz” on the merits of the book.
Authors should realize, however, that marketing with social networking sites requires a long term, interactive commitment. A dilemma exists in having many social networking accounts because these will be exacting and time consuming to respond in the long run. For this purpose, it is better to have one social networking account with many actively commenting fans and bloggers, than to join many networking sites that are difficult to maintain.
Book Marketing via Social Networking Sites - To learn more about this author, visit Don Harold's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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