Tweet

How Opt-In Email Advertisements Can Trigger Bigger And Better Book Sales

Written by: Don Harold

Article Overview: Find out how an “Opt-In” email advertisement program helps book marketers in reaching the right demographic and significantly improve the effectiveness of any book-selling campaign.

How Opt-In Email Advertisements Can Trigger Bigger And Better Book Sales

*The succeeding article is about marketing self published books, Internet Marketing Promotion, Book Marketing Services, and many other useful tips about online book marketing.

With hundreds of thousands of books getting published everyday, the competition level of the book-selling industry is currently at an all-time high. Consider this: In 2008, over 200,000 books were published last year in the United States alone, 80 percent of which are self-published and, not surprisingly, a large chunk of these books are for sale. What’s more, the number is expected to experience a significant rise this year.

With this kind of competition, an upstart author with limited financial resources (and can’t afford a book publicist) and limited time (and can’t go on a nationwide book-marketing tour) would do well by marketing a self-published work through the Internet. But just how does a published author wage a low-cost, yet efficient book marketing campaign in the Internet?

One of the sure-fire ways to do just that is through the opt-in email advertisement campaign, a unique book marketing method that reaches a massive, yet viable, target audience through electronic mail (email) advertisements.

An email advertisement campaign, essentially, is a massive email broadcast of “book ads” sent to hundreds of thousands—and even millions—of “profiled” email subscribers. An “email book ad” consists of a visually appealing and enticing graphic advertisement of a book, replete with the book description, the book details, and if any, the positive reviews of the book. These “book ads” also come with a unique Web address or URL (uniform resource locator) links that direct the “clicker” to the book author’s official Website or online bookstore, or even both, where the consumer can read more about the book and learn how to purchase it.

As previously stated, these ads are specifically designed to hit e-mail subscribers who have “opted” to receive commercial marketing messages, according to their specific areas of interest. For instance, an email book marketing ad for a book about, say, French cinema will be delivered to a customized mailing list of e-mail subscribers who have indicated their interest for “movies”, “books,” or “literature” in their email profiles.

Opt-in email book marketing advertisements reach a vast, specific target market, making it a favorite marketing tool for authors for its precise demographic targeting, massive reach, and reasonable cost. But perhaps the best thing about this program is its traceability: email marketing service providers routinely furnish clients with detailed reports of the email advertisement’s “open” and “click” rates. An “open” rate is the statistical data of the number of ads that are “opened” by a target email subscriber, while the “click” rate is a statistical tracker of the number of times the ad is “clicked” by a target email subscriber.

As such, opt-in email marketing ads not only boost the marketing punch of a book but it also serves as a terrific reference guide for future marketing campaigns, making it a highly effective, multi-dimensional book marketing tool in today’s competitive book-selling landscape.

Related Articles
  Maximizing the Impact of Email Advertisements
  Trigger their curiosity
  Selling in 21st Century
  IS SOCIAL MEDIA RIGHT FOR YOU ?
  How to make your blog stand out in a tough niche

Article Tags: advertisement campaign, book ads, book author, book details, book marketing, book publicist, clicker, commercial marketing, competition level, e mail, electronic mail, email broadcast, graphic advertisement, mail subscribers, marketing campaign, marketing services, online bookstore, other useful tips, resource locator, target audience



Related Forum Posts
My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Web magazine publisher - My duties 1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!) 2) Write the articles 3) Format and upload them to the web 4) Email and network various contacts to get out the word that new articles are available. 5) Email authors, actors, etc. etc. to see if they want to do interviews. 6) Advertise for more contributors - and then edit and upload their material!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Resistance to Change and How to Deal With It

9 tips to increase ROI in PPC Campaigns

3 Key Factors For Raising Capital

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.