The Most Underrated — and Most Powerful — Tool in Online Book Marketing
The Most Underrated — and Most Powerful — Tool in Online Book Marketing
A lot has changed since then. The rise of internet and digital technology has drastically reduced the cost of self-publishing, and has given birth to hundreds of competing self-publishing companies. Now, virtually anyone can turn a raw manuscript into a published book.
But while the process of publishing has gotten easier, the process of selling books has not. In fact, it has gotten harder. The remarkable growth of the self-publishing industry, while initially thought to be a boon to authors, has given birth to a twin problem: an overabundance of published books.
Consider this: Close to 200,000 books were published last year in the United States alone, 80 percent of which are self-published and you can bet a large chunk of these books are for sale. What’s more, the number is expected to rise this year. With this kind of competition, how does an upstart author market a self-published work efficiently?
There are many ways to market a book, but whatever kind of marketing platform an author chooses to adopt, the most vital marketing tool an author can do to boost a book marketing campaign is by owning a well-designed website.
For any author, having a well-designed website is the single most important move in selling a book. A website will serve as a highly credible marketing base for any author, and exponentially increases the visibility, market reach, and promotional power of any book marketing campaign.
A website, when linked to a particular book advertisement or marketing campaign, will greatly reinforce the information and marketing punch disseminated by publicity campaigns, e-mail advertisements, or any other type of online book marketing campaign.
Furthermore, a well-designed website facilitates the connection between the author and the clientele in a professional and convenient method — a very pivotal aspect in today’s book-selling industry.
A website serves an ideal host for an “author blog”, which is one of the most effective — and perhaps most underrated — book marketing tools in the current book marketing landscape. While many authors are not aware of this yet, a well-designed and frequently updated blog webpage effectively translates into avid reader patronage.
The reason is this: books that capture a reader’s interest do not go unremembered, and neither does the author who wrote it. Enamored readers want to get involved. A memorable reading experience makes readers want to know the author, as well as the book’s the themes and back story. They want to know what’s the current and upcoming projects of the author who has so effectively captured their imagination and touched their emotions. As mentioned earlier, they want to be involved. A website will take care of this area with optimum effect.
In addition, “author websites” are regularly visited by the movers and shakers of a wide range of industries. Whether it’s a film producer in search for a new film project, or a businessman in pursuit of revolutionary business ideas (self-help books), a wide range of visitors will be accommodated effectively by a website, which serves as an online organizer. Here, you can list your contact information and other contents, making yourself available to every person in the world at any time.
Finally, a website is hands-down the most cost-efficient book marketing tool. With the recent growth of companies that offer book marketing services, an author can easily own a well-designed website for a couple of hundred dollars.
The bottom line: Before you start waging any kind of book marketing campaign, start your program with the most important tool in the business of book promotion and marketing — and get yourself a website.
The Most Underrated and Most Powerful Tool in Online Book Marketing - To learn more about this author, visit Don Harold's Website.
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Not too long ago, an author’s dream of getting a manuscript published and distributed rested largely on the hands of the publishing houses. Authors with rejected works had the option to self-publish their manuscripts, although the high cost of this process discouraged many rejected authors from taking this route.
A lot has changed since then. The rise of internet and digital technology has drastically reduced the cost of self-publishing, and has given birth to hundreds of competing self-publishing companies. Now, virtually anyone can turn a raw manuscript into a published book.
But while the process of publishing has gotten easier, the process of selling books has not. In fact, it has gotten harder. The remarkable growth of the self-publishing industry, while initially thought to be a boon to authors, has given birth to a twin problem: an overabundance of published books.
Consider this: Close to 200,000 books were published last year in the United States alone, 80 percent of which are self-published and you can bet a large chunk of these books are for sale. What’s more, the number is expected to rise this year. With this kind of competition, how does an upstart author market a self-published work efficiently?
There are many ways to market a book, but whatever kind of marketing platform an author chooses to adopt, the most vital marketing tool an author can do to boost a book marketing campaign is by owning a well-designed website.
For any author, having a well-designed website is the single most important move in selling a book. A website will serve as a highly credible marketing base for any author, and exponentially increases the visibility, market reach, and promotional power of any book marketing campaign.
A website, when linked to a particular book advertisement or marketing campaign, will greatly reinforce the information and marketing punch disseminated by publicity campaigns, e-mail advertisements, or any other type of online book marketing campaign.
Furthermore, a well-designed website facilitates the connection between the author and the clientele in a professional and convenient method — a very pivotal aspect in today’s book-selling industry.
A website serves an ideal host for an “author blog”, which is one of the most effective — and perhaps most underrated — book marketing tools in the current book marketing landscape. While many authors are not aware of this yet, a well-designed and frequently updated blog webpage effectively translates into avid reader patronage.
The reason is this: books that capture a reader’s interest do not go unremembered, and neither does the author who wrote it. Enamored readers want to get involved. A memorable reading experience makes readers want to know the author, as well as the book’s the themes and back story. They want to know what’s the current and upcoming projects of the author who has so effectively captured their imagination and touched their emotions. As mentioned earlier, they want to be involved. A website will take care of this area with optimum effect.
In addition, “author websites” are regularly visited by the movers and shakers of a wide range of industries. Whether it’s a film producer in search for a new film project, or a businessman in pursuit of revolutionary business ideas (self-help books), a wide range of visitors will be accommodated effectively by a website, which serves as an online organizer. Here, you can list your contact information and other contents, making yourself available to every person in the world at any time.
Finally, a website is hands-down the most cost-efficient book marketing tool. With the recent growth of companies that offer book marketing services, an author can easily own a well-designed website for a couple of hundred dollars.
The bottom line: Before you start waging any kind of book marketing campaign, start your program with the most important tool in the business of book promotion and marketing — and get yourself a website.
The Most Underrated and Most Powerful Tool in Online Book Marketing - To learn more about this author, visit Don Harold's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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