Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

The Magic of Social Media and Why Your Organization Can’t Ignore it

The Magic of Social Media and Why Your Organization Can’t Ignore it

The Internet has evolved from a curiosity, to a two-way communication platform dominated by academia, and then to a commerce platform that has threatened to make conventional shopping and “business as usual” obsolete.

But with that transformation came an example of the law of unintended consequences: consumers became jaded.

Barraged by email, banner ads, pop-ups, pop-unders and multi-media online infomercials, the consumer felt more like a commodity than ever. And they started fighting back. Internet users banded together on primitive discussion boards where they found a voice. They were able to communicate with each other, make recommendations, air complaints, and generally provide instant feedback on the quality of goods and service being provided across the ‘Net as well as by traditional land-based (brick and mortar) vendors. (Blogs are a huge avenue for customers to voice their opinions. That’s why blog marketing is an important factor in your SEO strategies

From those humble social networking beginnings sprang sites like YouTube, Facebook, MySpace, Twitter and other instant communication venues that strengthen the consumer’s voice and deliver huge audiences.

And then there’s blogging. Blogs may very well be the single most destructive force that conventional newspaper publishers face. Advertising is down, readership is down, and venerable publishers are filing for bankruptcy.

Despite All Warning Signs, Many Organizations Still Fail to Get the Message

Consumers want to communicate and it’s no longer enough for them to communicate with each other. They want to communicate with the merchants and organizations they pay for the goods and services they consume.

Providing a Contact Us link is not the level of communication expected. Consumers want to be able to engage in dialog with real people behind the corporate façade. They want to know what the company is thinking, doing, and planning to do.

Consumers want to know that not only are their voices being heard, they’re being listened to, measured and counted. Consumers want to foster a social relationship. They know the tools exist, and they are starting to view any company that refuses to use them with deep suspicion.

Beware the Power of Social Media

A recent article posted on CNN.com looked at an emerging trend in the travel industry: Passengers and guests are turning to social networking to air their travel complaints. And it’s working.

One example cited in the article conveys the story of a guest whose experience at a Las Vegas hotel was disappointing. Unable to resolve the issue at the front desk where it should have been resolved, the dissatisfied consumer took her complaint to the world of blogging. Blog marketing can be VERY effective.

Not long after the story began to circulate she received a call from the hotel’s General Manager. Here’s what he said: “The hotel owners now know what a blog is, and have worked hard to make things right." Along with an apology, she received a free two-night stay.

You Can Let Social Media Be Used Against You, Or…

…you can create a social media marketing plan that gets your message out to the marketplace and creates the warm, fuzzy, connected feeling consumers expect.

It’s up to you.





The Magic of Social Media and Why Your Organization Cant Ignore it - To learn more about this author, visit Joyce Evans Erb's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Joyce Evans Erb
(Visit Joyce's Website) At Idea Design Websites in the Tampa area, we keep informed about the current market and technologies. We prepare your on line presence to be more than passive for your visitors. We offer SEO, Social media marketing, copywriting and submission services. We specialize in: Web design & development Social Marketing - New Media E-commerce (shopping carts) Blog Creation Database design Pay Per Click Our services range from building Social Media (also known as New Media) Social media Bookmarking Social Media Ads Search Engine Optimization (SEO) Email newsletters Blogs RSS Feeds - syndicate your content or get fresh content delivered to your site. See more about RSS Feeds. Affiliate programs. This is a great way for others to sell your products or services and instantly track where the sale came from. An Ad campaign advertising on sites to drive customers to you Traditional Idea Design also employs traditional methods of marketing to drive traffic to your Web site

Joyce Evans Erb is a Silver author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Joyce Evans Erb's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Joyce Evans Erb's Complete List of Marketing Articles For FREE!

More Joyce Evans Erb
Website Marketing Tips Build It and They Still May Not Come
SEO Page Rank Its not about Who YOU Know Its About Who Knows YOU
How to Use Social Media for Business
The Magic of Social Media and Why Your Organization Cant Ignore it
Free Downloads

Referred by: http://www.searchengineworkshops.com



 
 
 


Evan Elite Authors
Jay Kubassek  
John Power  
Casey Gollan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Radio Campaigns Icon Radio Campaigns
Internet Marketing Secrets Icon Internet Marketing Secrets
Social Bookmarking Guide Icon Social Bookmarking Guide
The Leadership Edge Icon The Leadership Edge
Get a Top 20 Ranking Icon Get a Top 20 Ranking
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Top 50 Social Entrepreneur Blogs of 2009
Top Social Business Blogs
Top Social Entrepreneur Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Irene Gakii Nairobi, Kenya,
Irene Gakii
Nairobi, Kenya
SEO For Africa

If I Were A Startup...
Catherine Daw, > $4 Mil in revenues
Catherine Daw
> $4 Mil in revenues
Stephen Pollack, $1.2 to $16.2 Mil in 3 Years
Stephen Pollack
$1.2 to $16.2 Mil in 3 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Gerry Schwartz, Onex
Ernest Gallo, E & J Gallo Winery
Ernest Gallo
E & J Gallo Winery
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Why dont they do what I want
By Dave Soteros
     The System is the Art of Your Business
By Dave Soteros
     How to Calm Disruptive Workplaces
By Dave Soteros

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information