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Website Marketing Tips - Build It and They Still May Not Come
Written by: Joyce Evans ErbArticle Overview: Building a web site is no longer a newsworthy event. But having one, even a tricked out one with all the bells and whistles, may be a non-event if you aren’t working hard to raise your site’s visibility in a crowded marketplace. Website Marketing Tips: If you don’t have top search engine placement and a strong social media network working on your behalf, you are invisible. The good news is: It’s never too late to start. The bad news is: Nothing will happen until you make it happen.
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Website Marketing Tips - Build It and They Still May Not Come
Build It and They Still May Not Come – Website Marketing Tips
Ten years ago or so, launching a web site for your organization was a newsworthy event. You were surely on the cutting edge, maybe even the bleeding edge, when you took the dramatic step of opening your organization up to those relatively few consumers who looked to the Internet as a commerce alternative.
Today, you’re a Luddite if you don’t have a web site and a dinosaur if all your web site does is showcase your products or services and provide an online ordering mechanism.
Building a web site is no longer a newsworthy event. But having one, even a tricked out one with all the bells and whistles, may be a non-event if you aren’t working hard to raise your site’s visibility in a crowded marketplace. This article will provide some Website Marketing Tips.
The Top 3 Things Web Sites Are ‘About’ These Days
1. Visibility
2. Visibility
3. Visibility
It’s not enough to have a web site loaded with all the must-have features if no one knows it’s there.
The Advertising World has Changed
A friend of mine relayed a story to me that should send a chill up the spine of any organization that isn’t fully invested in raising its website’s visibility.
My friend’s father-in-law was in the hospital. A nurse made a terrible error and hooked up the wrong medicine to his IV tube. It nearly killed him. After the doctors pulled him back from the brink of death, the hospital’s Risk Manager came to the room with a waiver offering the patient some relatively small amount of money in return for releasing the hospital from all claims over the “unfortunate incident.”
My friend’s mother-in-law, a 69 year-old woman who doesn’t even have an email address, turned to my friend and said “Go on the Internet and find one of those medical malpractice lawyers and make an appointment for me and you to visit him.”
That’s what she said; but it’s what she didn’t say that is so chilling.
She didn’t say “Go to the Yellow Pages and find a lawyer.”
She didn’t say “What’s the name of that big law firm that advertises on TV every day.”
She instinctively knew that the Internet was the preferred source for solving her immediate problem.
My friend used Google to search on the term “medical malpractice” and the name of the city the hospital was in. He took the results and googled each firm’s name to find more information not only from the firm, but from people who had used the firm and had written about their experiences in blogs and other social media sites.
What if you had a law firm serving that market? Would your firm’s name have come up in the top 10 Google results? Would you have had satisfied clients writing about you or your firm on social media sites?
You don’t have to be a lawyer to see that the world around you is changing.
Website Marketing Tips:
If you don’t have top search engine placement and a strong social media network working on your behalf, you are invisible.
The good news is: It’s never too late to start.
The bad news is: Nothing will happen until you make it happen.
Search Engine Optimization (SEO) is part science and part magic. Blend both parts together and you instantly raise your chances of survival in an increasingly hostile market where SEO-savvy competitors are all too willing to use the Internet against you.
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Article Tags: 3 things, amount of money, bells and whistles, bleeding edge, brink of death, building a web site, chill, dinosaur, dramatic step, luddite, marketing tips, medical malpractice lawyers, mother in law, newsworthy event, old woman, risk manager, spine, unfortunate incident, visibility, wrong medicine
Referred by: http://www.searchengineworkshops.com
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About the Author: Joyce Evans Erb RSS for Joyce's articles - Visit Joyce's website  Click here to visit Joyce's website   The Magic of Social Media and Why Your Organization Cant Ignore it SEO Page Rank Its not about Who YOU Know Its About Who Knows YOU Website Marketing Tips Build It and They Still May Not Come How to Use Social Media for Business |
Related Forum Posts
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Website SEO Marketing Consultant from India
- Hi all,
I am search engine marketing consultant, and has worked on seo marketing of several online websites.
In case you need any help or facing any issue related to SEO/SEM, you can post your query.
I have 4 yeards of experience in following :-
a ) Search Engine Optimization/Marketing
b) PPC Promotion
c) Website Development too;)
How to do SMO on Stumbleupon to increase traffic to Website?
- How to do Social Media Marketing on Stumbleupon to increase traffic to Website?
I am Stumbleupon member from the last month. I want to promote my website through Stumbleupon. Is there anyone who gives me step by step guidance to do SMO on Stumbleupon?
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Wearing different hats in Business
- I have a business that produces beautiful custom rugs for home and business environments.
Different hats that I'm wearing...
Rug Fabrication - 10 [i:21cr28m8](partially outsourced to an outfit here in the US)[/i:21cr28m8]
Customer Service / Sales - 8-10
Bookkeeping - 1
Marketing - 6
Website development - 5 [i:21cr28m8](mainly outsourced)[/i:21cr28m8]
SEO, SEM - 6-8
Accounting - [i:21cr28m8](outsourced)[/i:21cr28m8]
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