Joyce Evans Erb Articles

Website Marketing Tips - Build It and They Still May Not Come - Click To Read Article
Building a web site is no longer a newsworthy event. But having one, even a tricked out one with all the bells and whistles, may be a non-event if you aren’t working hard to raise your site’s visibility in a crowded marketplace. Website Marketing Tips: If you don’t have top search engine placement and a strong social media network working on your behalf, you are invisible. The good news is: It’s never too late to start. The bad news is: Nothing will happen until you make it happen.

The Magic of Social Media and Why Your Organization Can’t Ignore it - Click To Read Article
The Internet has evolved from a curiosity, to a two-way communication platform dominated by academia, and then to a commerce platform that has threatened to make conventional shopping and “business as usual” obsolete. But with that transformation came an example of the law of unintended consequences: consumers became jaded. Barraged by email, banner ads, pop-ups, pop-unders and multi-media online infomercials, the consumer felt more like a commodity than ever. And they started fighting back. Internet users banded together on primitive discussion boards where they found a voice. They were able to communicate with each other, make recommendations, air complaints, and generally provide instant feedback on the quality of goods and service being provided across the ‘Net as well as by traditional land-based (brick and mortar) vendors.

SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU - Click To Read Article
Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see. Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic. If we were to give that magic portion a name, it would be called “Page Rank (PR).” PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10. So how does Page Rank (PR) get calculated?

How to Use Social Media for Business - Click To Read Article
But it is more than a mere perception of being out of touch. There is constant buzz in your marketplace no matter what industry you’re involved in. A great deal of that buzz is generated, and repeated, via social media platforms. If you are not participating in generating, monitoring and influencing that buzz, you are not only missing out on a great opportunity, you risk being buried by your competitors who know how to finesse the social media system. Social Media for Business is the hottest topic as a means of advertising right now. Top 10 Ways to Use Social Media in Your Organization...


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