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Closing The Sales Letter. How To Get People To Take Action

Written by: Mark Satterfield

Article Overview: How to write a sales close that doesn't turn off your reader

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Closing The Sales Letter. How To Get People To Take Action

When it comes to sales copy the majority of closes are very direct and most of them will command you to order the product or service detailed on the page. For many readers this can be a real turn off and a reason not to buy the product or service you are offering on your sales page. The truth is that most people don’t like or want to be told what to do. For many people they hear this enough from their partners, their bosses, their parents, their teachers, and throughout their everyday lives. They hear it from the government with the laws they create and they hear it from law enforcement officers too.
When people come to your sales page the last thing they want is to be told what to do. This is where good copywriting comes into play. You need to be able to get your readers to think that it is their idea to buy your product or service and it is them that is making this decision and no one else. This is why you should refrain from using direct closes in your sales copy.
When deciding on closing statements for your sales copy you might want to try some unforeseen closes. Most people expect the closing to be direct and encourage them to buy the product or service so why not surprise them by using something different. Some examples of good unforeseen closes are: In my opinion you should order because, I trust you’ll order today because or you may want to purchase today because. These indirect closes are great because they are always followed by a good reason to buy the product or service. These reasons could be bonuses, limited time offers, easy payment options or even free shipping.
These unforeseen closes do not just state buy now because, which is more of a direct statement, they actually allow the reader to assume that they are making the decision to buy. These statements are saying you might want to buy which again is using hypnotic suggestions with the want to buy part of the sentence reiterating the fact to the subconscious mind.
Some other examples that you might want to consider include, usually people buy the first time they visit our website because, naturally you will want to buy now because, you may want to purchase today because, you may realize that you need to order today because, or surely you will be ordering now because. You can try out as many different combinations as you like and be sure to be aware of closings when reading other sales letters too as these can give you some great ideas for your own copywriting.

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Home > Marketing > Mark Satterfield > Closing The Sales Letter How To Get People To Take Action
Article Tags: business sales training, executive sales training, insurance sales training, sales development training, sales presentation training, sales rep training, sales team training, telesales training, training in sales

About the Author: Mark Satterfield
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Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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