Don't Overlook This Powerful Method For Ending Your Sales Letters.

P.S.’s are the last thing on your sales letter and usually the last thing your readers will see. You need to be able to influence your readers here and convince them to order before they leave your page if they haven’t decided to do so already. There are two techniques that you can use for this and they are, Penetrating P.S.’s or Subliminal P.S.’s.

Let’s look at penetrating P.S.’s first. For this technique you will compliment or praise your readers. You could be thanking them for attempting to improve their lives or solve their problems. Some sample phrase starters you can use include: I appreciate the time you took to read this, you have made a real accomplishment today by considering to solve your problem, I’m so impressed that you took the time to read this, I admire you for not being afraid to take a risk, you’ll really make such a difference in your life by ordering, you’ve proved that you want to better yourself, you’ve shown a lot of confidence just by reading this page and I salute you for taking the time out of your busy day to improve your family’s life.

All the above phrases compliment and thank your readers and there are some additional words that you can use which include: talented, resourceful, reliable, serious, successful, smart, caring, motivated, ambitious, and many more.

Next are the subliminal P.S.’s. These are used for persuading your readers to take action right now and are also known as power statements. Here are some examples of power statements that you can use. As you consider ordering, picture how much money you can save by buying today (this statement is perfect if you have a special price offer on your product or service). Before you leave this page just think about the value of getting the 4 amazing free bonuses for only ordering one product. This page is coming to an end but just imagine getting this product up front without paying for it for a full thirty days. Now you’ve reached the end of this article you are just minutes away from the feeling of… There is nothing more I can do for you, you either have to try this product for yourself or keep your life the way it is. You don’t have to order now, but consider this, you will receive the product instantly when you order. While you’re thinking about ordering why not also think about what your friends would say and think if you…

As you can see, these subliminal P.S.’s are designed specifically to get your reader to order your product or service before they leave the page. It is up to you to decide which method will best suit your readers.

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