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Get Your Marketing Letters & Sales Emails Read By Doing This!

Written by: Mark Satterfield

Article Overview: This is a powerful tool for making sure your marketing letters and sales emails get read

Free Download - My neighbor Charlie, just filed for bankruptcy By Mark Satterfield
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Get Your Marketing Letters & Sales Emails Read By Doing This!



Your subheadline is the second aspect of your sales letter that you must focus on. Again this section is to compel your audience to read further and should continue on from your headline. It should entice and excite your readers and make them want to continue reading.


The main subheadline and all subsequent or connecting subheadlines throughout your sales copy should be written in larger font and is usually a statement type sentence. It should expand on and support your main headline so you should avoid discussing your product or service here unless you are supporting a feature of the main headline. In this case saying something like: “Just One Pill Per Day Can Extend Your Life By Up To 30%” would be appropriate.


There are a number of different phrases you can incorporate into your subheading to keep your readers intrigued. Phrases like “what if”or “imagine how you’d feel if” are a great way of pulling your reader in and getting their imagination flowing. They will want to continue reading to see what you have to offer. These phrases can be termed hypnotic phrases as they suggest something to you reader and as everyone knows, the imagination is very powerful and also very personal.


You can use subheadlines throughout your sales copy to keep your audience captivated and to help move them along through your sales letter. These are called connecting subheadlines. Your connecting subheadlines should be shorter than your main headlines but they should also be attention grabbing.


It is common knowledge that people tend to scan through sales copy so your subheadlines should stand out and make them want to stop and read. You should avoid connecting subheadlines that are too short and too simple. If you have a subheadline that says for example “Here’s Why”, would it make you stop and take note?


Remember when writing sales copy you need to become the reader too. A connecting subheadline like the one above is not compelling nor does it entice you to stop and read. You need to make a better statement and something like “Here’s Why This System Is A No Brainer”. This statement stands out a lot more.


You can also use question statements in your subheadings which can work really well. Examples of this would be:


Are these the benefits you want?
Can you handle ... ?
Can you imagine ... ?
Haven't you ever imagined ... ?
Haven't you ever dreamed about ... ?
Haven't you ever daydreamed about ... ?
How much would it be worth to you?
How will having ... improve your life?
Is the lack of ... your biggest problem right now?


There are of course so many more and by reading other sales letters and analysing the way subheadlines are used you will become more aware and more familiar of the importance of a good subheadline. The key ingredient should be to include emotional triggers as this is how to connect with your audience.


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Home > Marketing > Mark Satterfield > Get Your Marketing Letters Sales Emails Read By Doing This
Article Tags: audience, common knowledge, headlines, imagination, nbsp, phrases, subheading, type sentence

About the Author: Mark Satterfield
RSS for Mark's articles - Visit Mark's website

This is just one idea for how you can get lots more brand new business. Which is why you should sign up right now for my free online newsletter that will show you precisely how to get lots more prospects and then turn large percentages of them into paying clients. You can do that by going here:http://www.GentleRainMarketing.com

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Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Awesome Resource: Instapaper Re: Awesome Resource: Instapaper - So far the only thing I use the filters for is to send all the safelist emails I get to a folder. It currently has over 386,000 emails in it. This is a really good tip though. I need to start utilizing it. Emails eat up too much of my time right now.
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Different Hats Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude


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