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How To Get The Readers Of Your Sales Letters To Take Action.

Guest post by: Mark Satterfield

Article Overview: Here is how to get the readers of your sales letters and marketing emails to take action.

Free Download - My neighbor Charlie, just filed for bankruptcy By Mark Satterfield
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How To Get The Readers Of Your Sales Letters To Take Action.

When all is said and done, that main reason for writing any sales copy is to get your readers to take action. Once you have convinced them that the product or service you are offering is worth the price you are charging you need to get them to take action before they change their minds or before they forget about your website, before anything can dissuade them. Therefore, it is essential that you have a good persuasive closing.


There are 4 points that you should include in your closing and these are:


State clearly the action you want your reader to take
Make the action easy
Date the action if appropriate
Give your readers a benefit for taking the action


Stating Your Action Clearly
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Do you want your readers to order your product? Do you want them to set up an appointment? Do you want them to subscribe to your newsletter? Once your reader has reached the end of your sales letter they should know exactly what you want them to do and how to do it. There may be times when you might have two actions that you want your readers to do and if possible you should try to avoid this unless of course you are asking them to subscribe for further information on your product.


Making The Action Easy


Making the action easy is a must. You should use simple commands such as ìClick here to order nowî and make payment and processing as easy as possible. If someone has to send a check or fill in a large form in order to purchase your product they are likely to leave your page without buying anything. Make it simple and easy.


Dating The Action


If you have a special offer that is only running for a number of days be sure to mention this in your sales copy. Sometimes stating that readers only have a certain amount of time to purchase your product can often result in more sales.


Giving A Benefit For Taking Action


It is always a good idea to mention the benefits that your readers will gain if they take prompt action. You could remind them of the bonuses they get, the fact that they get your products immediately if they are downloadable, and how closer they will be to whatever the benefits of your product or service are.


You should always include as many of these 4 points as possible when closing your sales letter as these are designed to help steer your readers to take the action you desire. You can use these 4 points to reiterate the fact that you special offer is ending in the next 24 hours and the price of the product will rise which is a very popular choice. You can also use your closing to reminder readers of the life changing results they will receive. Whatever you choose to put into your closing points, be sure that you spend some time thinking about the results you want to achieve.


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  How To Put Benefits In Your Sales Letters & Emails That Motivate Readers To Take Action.

Home > Marketing > Mark Satterfield > How To Get The Readers Of Your Sales Letters To Take Action
Article Tags: appointment, benefit, dagger, nbsp, special offer

About the Author: Mark Satterfield
RSS for Mark's articles - Visit Mark's website

This is just one idea for how you can get lots more brand new business. Which is why you should sign up right now for my free online newsletter that will show you precisely how to get lots more prospects and then turn large percentages of them into paying clients. You can do that by going here:http://www.GentleRainMarketing.com

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More from Mark Satterfield
Secrets of Top New Business Developers
Dont Overlook This Powerful Method For Ending Your Sales Letters
You Cant Change A Sales Prospects Mind
The Importance of Patience In Marketing Services
How To Put Benefits In Your Sales Letters Emails That Motivate Readers To Take Action


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Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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Top 19 Copywriting books Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!


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