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How To Make Sure Your Sales Letters Get Read

Guest post by: Mark Satterfield

Article Overview: This is what separates sales letters and marketing emails that get read from those that go in the trash.

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How To Make Sure Your Sales Letters Get Read

When it comes to writing an effective sales letter, you headline is probably the most important aspect. The only purpose that you headline should have is to grab the readerís attention. You are not trying to sell anything with your headline so try to avoid using headlines such as: ìDiscover How To Make 10K in 10 Days For Just $19.99î. This type of a headline is not going to entice readerís to continue down your sales page, if anything it is going to make them hit the X at the top right corner.


It is estimated that approximately five times as many people will read your headline as will read your entire sales letter and thatís a lot. You need your headline to not only attract readers but you also want it to attract the right kind of readers and only this will determine how well your product or service sells.


You need to create a headline that is going to have readerís wanting to read more and wanting to see what you have to offer.


If you donít know how to create a headline there are a number of things you can do. The first thing to do is brainstorm. In the space of three minutes write down as many different headlines as you can possibly think of for the product or service you are looking to sell. Write down whatever comes into your mind for now as you will be going through them later.


After your three minutes are up take a look at what you have written. For this part of the exercise you need to place yourself in the mind frame of a customer looking to buy a product similar to yours. Do any of the headlines you have written down grab your attention and make you want to see more? This exercise will help you to see exactly why your headline is so vital.


Using Powerful Words In Your Headline


Using powerful words in your headline is a must especially if you want to catch the readerís attention. There is a huge list of powerful headline words that you can use but just to give you an example, you could use words like: Unlock, Open, How To, Learn, Uncover, Exposed, Revealed, Secrets Of, Top, and many more.


You should also use what are known as ìhypnotic wordsî in your headlines too and these include words like: announcing, exciting, fascinating, guaranteed, incredible, revolutionary, phenomenal, breakthrough, and revealing to name but a few.


By combining powerful words and hypnotic words in your headline you are guaranteed to have readers looking for more.


If you plan on writing sales letters then you need to study and read other peopleís sales letters too. By reading and studying other sales letters you will be able to see what headlines work and what ones donít. This is another vital component of creating sales letters that sell.


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Home > Marketing > Mark Satterfield > How To Make Sure Your Sales Letters Get Read
Article Tags: effective sales, exercise, headlines, icirc, mind frame, nbsp, powerful words, three minutes, top right corner, usin

About the Author: Mark Satterfield
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