How To Put Benefits In Your Sales Letters & Emails That Motivate Readers To Take Action.

Your offer and benefits of your product or service will make up the bulk of your sales letter.  Many people make the mistake of assuming that the readers of their sales letters already know the product or service does and how it is going to benefit them, eg, how much time it will save them or how much money it will save them.  Assuming this and not detailing everything about your product or service can lose you sales.

Many people also make the mistake of trying to oversell their product or service.  You need to find a balance when creating your sales copy.  Don’t make your copy too sales orientated as this will turn readers off.  Instead you need to focus on your readers.  You need to keep your sales copy light and interesting and try to make your readers believe that they actually need your product or service.  You need to motivate them to take advantage of the offer you are presenting and to take action immediately.  The way you do this can be to state that you have a limited number on offer, or that you have a special offer price for a limited amount of time.

Your main component of your sales copy will be to entice your reader to purchase your product or service and there are a number of things that you can include here.  Testimonials will be very important and you should try to secure testimonials that include a picture, website information, and even a video message.  The more persuasive your testimonials are the better they will work.  When stating the benefits of using your product bullet points will work best.  These tend to catch the reader’s eye better and stand out more on your sales letter.  These should be incorporated into the main story of your sales copy.

Using a story in your sales copy is a great way to interact with your readers and is also a great way to get their imagination going.  It also makes your sales copy more believable if they can imagine themselves in your shoes and how your product or service changed your life for the better.  

Some seductive story starters could be, Way back in (year), Last week, Last year, (No.) years ago, Round about (month), I want to tell you about, One sunny day, One cold evening, One winter morning, It was a, and so on.  The person reading your sales copy should be able to place themselves in your story and be able to see the benefits of using your product or service for themselves.  Be sure to break your story up using your testimonials and bullet pointed benefits.  If you do this correctly it should result in a high conversion ratio.