Hypnotic Sales Letters

It is a known fact that questions can be very hypnotic and the use of mind opening questions in your sales copy can have very beneficial results. Readers of your sales copy are normal people and as such have been raised in a society where when asked a question you must answer. Itís like an automatic habit that we all have built in. If I were to write ìwhat color is the sky?î, you will automatically think blue in your head. It is programmed into us and so why not use this to your advantage when writing your sales copy.

Questions can be used to spark persuasive thoughts and mental images in your readerís mind and they also help to open up their subconscious minds to your suggestions to buy the product or service that you are offering.

There are so many different ways that you can incorporate questions into your sales copy and the purpose of this article is to provide you with a range of examples so that you can put them to good use.

Letís start by using a weight loss product as our first example. You could use a sentence like: If I could show you how to lose 20 pounds in a week, would you be interested? Anyone that is after a quick weight loss solution would definitely be stimulated by this question and they would automatically think yes. This would then spark their imagination and they would begin seeing themselves 20 pounds lighter. They would begin to conjure up all the benefits that would go with being 20 pounds lighter such as buying new clothes, not being so self conscious, fitting into that favourite dress in the back of the wardrobe, and so much more.

You can see just from that one example how mind opening questions will work and how beneficial they can be. Here are some more examples of mind opening questions that you can use. Are you? Are you going to? Ask yourself? Can I show you? Can you imagine? Did you? Did you like? Do you believe? Do you want? Have you been? Havenít you ever imagined? How can I make this? How did that feel? How do you know when? How important is? How much would it be worth to you to? How would you deal with? If I could show youÖwould you be interested? Is it possible that? Is this how you want your life to be? The question to ask yourself is? Was it pleasant? What changes do you want to make? What could this mean? What do you get when? What do you need in order to? What stops you from?

The list of mind opening questions you can use in your copywriting is endless and the key to getting it right is to use the questions that will work best for the product or service that you are trying to sell. You need to know what questions your readers need answers to and once you understand this incorporating mind opening questions will be easy.

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