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Psychological Tricks For Writing Sales Letters and Marketing Emails
Written by: Mark SatterfieldArticle Overview: Advanced techniques that will make your sales letter copy mesmerizing and motivating.
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Free Download - My neighbor Charlie, just filed for bankruptcy By Mark Satterfield |
Psychological Tricks For Writing Sales Letters and Marketing Emails
Copy connectors are another very important part of any sales copy. You need regular transitions or copy connectors so that you keep all the different parts of your sales copy flowing properly. There are two different types of copy connectors that you can use, mesmerizing copy connectors and psychological copy connectors.
Mesmerizing copy connectors help to trigger your readerís imagination and appeal to their subconscious mind. There are so many mesmerizing copy connectors that you can use and some examples of these include: As a result you remember or in short just imagine. What you are actually doing is combining the transition of your copy with some mind words such as imagine, remember, visualize, etc. What these words do is put your reader into a persuasive state while they are reading your copy.
Another trick to getting your readers into a persuasive state of mind is to use lots of words, phrases, and sentences that rhyme. You can use these throughout your copy and some examples are: as you imagine, as you recall, on one hand remember, on the other hand dream about, in one way think and in another way drift back.
Copy connectors help to weave your sentences and paragraphs together to help compel your readers to take the action you want. Psychological copy connectors allow you to tell your readers what to think of feel as they read your words and if done correctly they actually will start to think and feel this way because you mentioned it in your copy writing. You need to make sure that you only induce feelings that convince them to buy your product or service.
You can use psychological copy connectors to get your readers to imagine what their lives will be like if they buy or donít buy your product or service. You can ask them questions that will induce thoughts, memories, and feelings. You can tell them about all the goals they will accomplish and the benefits they will get when they purchase your product. Make sure that you explain the feelings and emotions that they will gain or avoid such as happiness or sadness.
It is a known fact that people have been programmed to automatically answer questions so asking questions in your sales copy is a must do. You need to get your readers to visualize using their five senses no matter whether they read or scan your sales copy. Ask questions that make your readers think about their problems. If you can make their problems seem bigger using what if questions it will make it easier for you to make a sale.
There are hundreds of psychological copy connectors you can use and some examples of these include: what if you, as you are thinking aboutÖ, you become really interested, have you notice yet that, the more you read this the more you begin to find yourself, imagine what it would be like if, wouldnít it be amazing if, just think about it, imagine for a moment that itís a year from today, let me ask you, if you were.., imagine what you could do if, and do you begin to notice, are you beginning to notice, and so many more.
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Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
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Speaking 10 (so I have been told)
Self Promotion 9-10
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Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Springboard for Female Entrepreneurs
- I would suggest looking at articles from the American Psychological Association (APA) regarding motivators and key performance indicators for women across the globe. It is interesting to read the basic science behind everything and how it contirbutes to success or failure. It will make all women feel equipped to deal with any troubles, tribulations, or shortcomings. Search their web site for in depth researched articles.
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