Psychological Tricks For Writing Sales Letters and Marketing Emails

Guest post by: Mark Satterfield
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Copy connectors are another very important part of any sales copy. You need regular transitions or copy connectors so that you keep all the different parts of your sales copy flowing properly. There are two different types of copy connectors that you can use, mesmerizing copy connectors and psychological copy connectors.

Mesmerizing copy connectors help to trigger your readerís imagination and appeal to their subconscious mind. There are so many mesmerizing copy connectors that you can use and some examples of these include: As a result you remember or in short just imagine. What you are actually doing is combining the transition of your copy with some mind words such as imagine, remember, visualize, etc. What these words do is put your reader into a persuasive state while they are reading your copy.

Another trick to getting your readers into a persuasive state of mind is to use lots of words, phrases, and sentences that rhyme. You can use these throughout your copy and some examples are: as you imagine, as you recall, on one hand remember, on the other hand dream about, in one way think and in another way drift back.

Copy connectors help to weave your sentences and paragraphs together to help compel your readers to take the action you want. Psychological copy connectors allow you to tell your readers what to think of feel as they read your words and if done correctly they actually will start to think and feel this way because you mentioned it in your copy writing. You need to make sure that you only induce feelings that convince them to buy your product or service.

You can use psychological copy connectors to get your readers to imagine what their lives will be like if they buy or donít buy your product or service. You can ask them questions that will induce thoughts, memories, and feelings. You can tell them about all the goals they will accomplish and the benefits they will get when they purchase your product. Make sure that you explain the feelings and emotions that they will gain or avoid such as happiness or sadness.

It is a known fact that people have been programmed to automatically answer questions so asking questions in your sales copy is a must do. You need to get your readers to visualize using their five senses no matter whether they read or scan your sales copy. Ask questions that make your readers think about their problems. If you can make their problems seem bigger using what if questions it will make it easier for you to make a sale.

There are hundreds of psychological copy connectors you can use and some examples of these include: what if you, as you are thinking aboutÖ, you become really interested, have you notice yet that, the more you read this the more you begin to find yourself, imagine what it would be like if, wouldnít it be amazing if, just think about it, imagine for a moment that itís a year from today, let me ask you, if you were.., imagine what you could do if, and do you begin to notice, are you beginning to notice, and so many more.

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