|
|
Like this article? PLEASE +1 it! |  |
|
Sneaky Human Senses Copywriting Trick To Get More Sales
| Guest post by: Mark Satterfield |
Article Overview: Use the human senses to make your sales copy motivate readers to take action
 |
Free Download - My neighbor Charlie, just filed for bankruptcy By Mark Satterfield |
Sneaky Human Senses Copywriting Trick To Get More Sales
Sensory persuaders are exactly what you might assume them to be. They are phrases the help to activate the five human senses and persuade your sales copy readers to take action. These phrases can be something that you or someone else, saw, heard, felt, tasted, smelled, or even sensed. If your source is someone else make sure you have their permission before using something they might have said. If not you can use generalizations such as the name of a book, the words he, she, or experts.
Some examples of sensory persuader phrases that you can use in your sales copy include: I read in a (source) that, I saw on (source) that, I heard from (source) that, (source) felt, (source) told me, (source) says it tasted like, (source) said it really helped to, and so on.
In order to use sensory persuaders to their full potential you need to be able to write compelling descriptions that will make your readers think that they cannot live without the product or service you are offering. Top copywriters use large numbers of adjectives and descriptive words throughout their sales copy that will appeal to their reader's five senses.
When readers arrive at your sales page they cannot experience your product or service first hand. All they can do is hear or see what it has the potential to do. This is where you sales writing needs to come into play and your job will be to create a user experience for your readers through your words. The way to do this is by stimulating their five senses. Effective copywriters will have their readers subconsciously smelling, tasting, touching, seeing, and hearing as if they were actually using your product at that very moment.
Adding descriptive words that stimulate the senses is a must as it makes your sales copy stand out and encourages more sales. Your sales copy needs to get inside the mind of your reader and by assessing your product or service you will be able to determine exactly what senses you need to awaken when your copy is being read You need to select the senses that will drive the strongest results.
Stimulating your reader's senses is another emotional trigger and one that can produce excellent results. When you describe something in your sales copy that helps to trigger one of the five senses you make it feel more real to your reader. Incorporating sensory persuaders into your writing can actually transport your reader and help them to visualize what you are saying. It also helps them to engage more and become more emotionally involved in your copy which in turn will help persuade them of the need to buy your product or service.
Related Articles
Get Your Readers To Take Action!
Top Home Business Opportunity – What the Guru’s will not tell you!
Copywriting - what a waste of time
Why You Need to Learn How to Copy Write if You’re Online Doing Business
The 7 Universal Laws of Learning
Article Tags: business sales training, executive sales training, human senses, insurance sales training, sales development training, sales presentation training, sales rep training, sales team training, telesales training, training in sales
|
About the Author: Mark Satterfield RSS for Mark's articles - Visit Mark's website Click here to visit Mark's website   Hypnotic Sales Letters What Prospects Are Saying About Your Selling Skills Internet Marketing For Small Businesses Identify the Key Decision Makers How To Build Credibility With Your Prospects |
Related Forum Posts
New Small Business Topic
- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
Angel Investors
Branding
Bank Loans
Business Coaching
Business Plan
Franchises (New)
Insurance
Legal
Marketing
Public Relations
Sales
Small Biz Loans
Venture Capital
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
HRPreneur
- Hi everyone,
I am new to the forum and I recently started my own Human Capital (HR) consulting firm called HRPreneur Inc. HRP focuses on making human capital a strategic differentiator for SME's.
Below is a summary about HRP;
Who We Are:
HRP is a Human Capital consulting firm with 30 years of experience that becomes an extension of your company by providing a full array of services to help you create a highly engaged workforce focused on achieving strategic results in order to build a long lasting great company!
Mission:
HRP provides small and medium sized businesses a Strategic HR Business Partner to increase employee engagement, resulting in cost savings, increased productivity and results at an affordable rate!
Vision:
To inspire and warrant SME's reach their full competency!
Cost Effectiveness:
We provide over 30 years of experience at a fraction of the cost at a strategic executive HR business level
You will save between 50% to 60% in costs per year on salary, bonus, benefits, training, office space alone
We will provide you additional cost efficiencies through our services
Services:
• Strategic Human Resources Planning
• Organizational Redesign
• Change Management
• Organizational Culture Development
• Employee Engagement Programs
• Leadership Assessment and Development
• Compensation Design
• Talent Acquisition
• Assimilation and On-Boarding
• Performance Management
• Talent Management & Succession Planning
• Human Resources Due Diligence
• Human Resources Audit
• Full Service HR Outsourcing
Re: Make Friends...Literally BUILD them!
- It's the "prequel " to the Battlestar Galactica TV show. It's how Robots became "Human" and took over the world. Great Show
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
Time Management Tip - Make an Appointment with Yourself
by: Leanne Hoagland-Smith, Chicago Sales Coach
by: Leanne Hoagland-Smith, Chicago Sales CoachTrending Articles
4 Building Blocks of an Effective Talent Management System
Simon Fuller Quotes
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Work Life Balance: Adding White Space
What should your free giveaway be?
The Golden Rule of Communications
Work Life Balance: Adding White Space
What should your free giveaway be?
The Golden Rule of Communications
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.