Sneaky Human Senses Copywriting Trick To Get More Sales

Guest post by: Mark Satterfield
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My neighbor Charlie, just filed for bankruptcy - By Mark Satterfield

Sensory persuaders are exactly what you might assume them to be. They are phrases the help to activate the five human senses and persuade your sales copy readers to take action. These phrases can be something that you or someone else, saw, heard, felt, tasted, smelled, or even sensed. If your source is someone else make sure you have their permission before using something they might have said. If not you can use generalizations such as the name of a book, the words he, she, or experts.

Some examples of sensory persuader phrases that you can use in your sales copy include: I read in a (source) that, I saw on (source) that, I heard from (source) that, (source) felt, (source) told me, (source) says it tasted like, (source) said it really helped to, and so on.

In order to use sensory persuaders to their full potential you need to be able to write compelling descriptions that will make your readers think that they cannot live without the product or service you are offering. Top copywriters use large numbers of adjectives and descriptive words throughout their sales copy that will appeal to their reader's five senses.

When readers arrive at your sales page they cannot experience your product or service first hand. All they can do is hear or see what it has the potential to do. This is where you sales writing needs to come into play and your job will be to create a user experience for your readers through your words. The way to do this is by stimulating their five senses. Effective copywriters will have their readers subconsciously smelling, tasting, touching, seeing, and hearing as if they were actually using your product at that very moment.

Adding descriptive words that stimulate the senses is a must as it makes your sales copy stand out and encourages more sales. Your sales copy needs to get inside the mind of your reader and by assessing your product or service you will be able to determine exactly what senses you need to awaken when your copy is being read You need to select the senses that will drive the strongest results.

Stimulating your reader's senses is another emotional trigger and one that can produce excellent results. When you describe something in your sales copy that helps to trigger one of the five senses you make it feel more real to your reader. Incorporating sensory persuaders into your writing can actually transport your reader and help them to visualize what you are saying. It also helps them to engage more and become more emotionally involved in your copy which in turn will help persuade them of the need to buy your product or service.

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About the Author: Mark Satterfield

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Sneaky Human Senses Copywriting Trick To Get More Sales

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