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Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action
Written by: Mark SatterfieldArticle Overview: How to use emotional triggers to make the readers of your marketing letters and sales emails do what you want. Cool Jedi-Mind tricks!
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Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action
The aim of your sales copy is always to sell your product and service and once you have learned the standard format of sales letters it is time to take it to the next level. One way to do this is to use emotional triggers. These words or phrases are used to get your readers feeling whatever emotion it is you want them to feel.
To convey emotion or shouting in writing people have always used capital letters. If you see a single word in any sentence of group of words in capital letters it will always signify emotion or shouting. The words around the capitalized word will dictate whether the emotion is anger, excitement, enthusiasm, frustration, etc.
When using emotional triggers in your sales copy your goal should be to have your readers feeling emotions that will persuade them to buy your product or service. The easy way to do this is to use this capital letter formula. It will help to trigger their subconscious mind and allow them to feel the feelings you want. An example of this might be: ìSUPERB! I canít wait to learn how toÖ..!î
There are a number of common emotions that you will want to use in your sales copy. Emotions such as excitement, enthusiasm, and happiness are very popular and the way to entice your readers to feel them is to use sentences and statements like: GREAT! I want to learn how to, YES I want to know 7 ways to, SUPER! I want to find out 7 secrets to, AWESOME! I want to uncover why, TERRIFIC! I want to learn the top 10, and OUTSTANDING! I want to discover why. Exclamation points are always used after your capitalized word to add more emphasis and feeling to the word.
If you want your reader to feel negative emotions such as anger, sadness, or frustration, you will capitalize different words and examples of these include:
SHOOT! I don't want to experience, HORRIBLE! I don't want to feel, NO, I don't want to have, and X%&*#$, I don't want to lose all. These statements make you feel completely different to the positive statements and these statements are normally used in the first half of your sales copy especially during the story telling element.
Some other emotion triggering words you can use include: Affectionate, Aggressive, Agonized, Annoyed, Anxious, Betrayed, Blissful, Cheated, Curious, Defeated, Eager, Ecstatic, Envious, Failure, Fantasize, Foolish, Guilty, Happy, Helpless, Jealous, Lazy, Lonely, Rejected, Scared, Surprised, Terrified, Visualize, and Wonderful.
Emotional triggers are an excellent way of enticing your readers further into your story and sales copy and with a little practice they could just be the tool that helps you achieve a great sales ratio than your competitors.
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About the Author: Mark Satterfield RSS for Mark's articles - Visit Mark's website  Click here to visit Mark's website   How Your Price Attracts New Consulting Clients Get Your Marketing Letters Sales Emails Read By Doing This Reduce Price Resistance by Making the ROI Case For What You Sell You Cant Change A Sales Prospects Mind How to Maximize the Business Potential of Your Next Speech |
Related Forum Posts
Re: Watch What you Read
- I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be;
1. Main Message (or Point)
2. Example
3. Next steps to put it into Action
take away the extra "blabber" and you've got viewers that will come back.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Quote of the Day - "The only people witho
- Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:-
You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully.
regards,
Mal.
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