Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action
Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action
Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action - To learn more about this author, visit Mark Satterfield's Website.
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The aim of your sales copy is always to sell your product and service and once you have learned the standard format of sales letters it is time to take it to the next level. One way to do this is to use emotional triggers. These words or phrases are used to get your readers feeling whatever emotion it is you want them to feel.
To convey emotion or shouting in writing people have always used capital letters. If you see a single word in any sentence of group of words in capital letters it will always signify emotion or shouting. The words around the capitalized word will dictate whether the emotion is anger, excitement, enthusiasm, frustration, etc.
When using emotional triggers in your sales copy your goal should be to have your readers feeling emotions that will persuade them to buy your product or service. The easy way to do this is to use this capital letter formula. It will help to trigger their subconscious mind and allow them to feel the feelings you want. An example of this might be: ìSUPERB! I canít wait to learn how toÖ..!î
There are a number of common emotions that you will want to use in your sales copy. Emotions such as excitement, enthusiasm, and happiness are very popular and the way to entice your readers to feel them is to use sentences and statements like: GREAT! I want to learn how to, YES I want to know 7 ways to, SUPER! I want to find out 7 secrets to, AWESOME! I want to uncover why, TERRIFIC! I want to learn the top 10, and OUTSTANDING! I want to discover why. Exclamation points are always used after your capitalized word to add more emphasis and feeling to the word.
If you want your reader to feel negative emotions such as anger, sadness, or frustration, you will capitalize different words and examples of these include:
SHOOT! I don't want to experience, HORRIBLE! I don't want to feel, NO, I don't want to have, and X%&*#$, I don't want to lose all. These statements make you feel completely different to the positive statements and these statements are normally used in the first half of your sales copy especially during the story telling element.
Some other emotion triggering words you can use include: Affectionate, Aggressive, Agonized, Annoyed, Anxious, Betrayed, Blissful, Cheated, Curious, Defeated, Eager, Ecstatic, Envious, Failure, Fantasize, Foolish, Guilty, Happy, Helpless, Jealous, Lazy, Lonely, Rejected, Scared, Surprised, Terrified, Visualize, and Wonderful.
Emotional triggers are an excellent way of enticing your readers further into your story and sales copy and with a little practice they could just be the tool that helps you achieve a great sales ratio than your competitors.
Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action - To learn more about this author, visit Mark Satterfield's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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