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Using Embedded Commands To Create A Buying Frenzy With Your Next Sales Letter
| Guest post by: Mark Satterfield |
Article Overview: By inserting hidden embedded commands into your next marketing letter or sales email readers will fall under your spell and do precisely what you want.
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Using Embedded Commands To Create A Buying Frenzy With Your Next Sales Letter
Inserting embedded commands and benefits into your sales pages can work really well if you know what you are doing. Being able to used embedded commands appropriately is without a doubt on of the most powerful skills you can develop as a copywriter. Using this technique correctly you can have unlimited selling power over your readers.
For embedded commands to work efficiently they need to go almost unnoticed by your readers. That is, they work subconsciously. They help to subconsciously persuade your readers to take the action you want and in many cases this is to buy your product or service. A great example of how embedded commands can be used in marketing sales pages is: “Just imagine how much easier your online success will become when you learn my secret marketing strategies.” In this sentence the phrase learn my secret marketing strategies is the embedded command and it is also coupled with a benefit. The benefit is how much easier online success will be for the reader.
Placing the word you in front of the embedded commands helps to make them even more powerful. This is because when embedded commands are used in this manner the subconscious mind takes more notice of them and your readers are more likely to act on them too.
When you use embedded commands to their full extent no reader will ever object to them and the over effect is that the reader will feel compelled to act on your suggestions without feeling pressured into action.
The use of embedded commands has been proven time and time again and you can even practice the technique yourself in your everyday writing and when speaking with people. You will be amazed at your results.
Embedded commands are another way of getting your readers to take action and some of the best words to incorporate into your phrases will be: order now, buy now, ask yourself, limited time only, try it, take a chance, once in a lifetime, win big, super important, stop, fact, warning, make money, be successful, be famous, be healthy, be an expert, work at home, save time, accomplish goals, be free, feel happy, feel confident, everything you need, fast and easy, instant results, don’t miss out, and many more.
All these words allow you to get into the mind of the reader and spur their subconscious to take action. A great way to create sentences with embedded commands is to write your command first and then place it into a harmless questions or suggestion. If you are selling a new product you might start with the command: “buy our product now”. Next you will need to create a question or statement to embed your command into. An example of this might be: You’ll get 50% off the asking price is you buy our product now before you leave this page.”
Ask you can see the command is embedded along with a benefit which makes it work to your advantage.
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Related Forum Posts
Important tips for online business
- 1.Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is none to buy your product.
2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else.
3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer.
Hope this helps guys!
Looking for investor for software comapny
- I'm looking for interested investor(s) on following subjects:
1- Embedded software solutions
2- Web base solution software
Contact me for more details about either.
Regards
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Ways To Improve Your Alexa Ranking 11-15
- 11. Create a webmaster tools section on your website. This is a magnet for webmasters who will often revisit your website to gain access to the tools. Aaron Wall’s webpage on SEOTools is a very good example.
12. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank. Naturally, you’ll need to develop link worthy material.
13. Use PayperClick Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is highly relevant to webmasters.
14. Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual search visitors while helping you rank in the search engines.
15. Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
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