Using Embedded Commands To Create A Buying Frenzy With Your Next Sales Letter

Guest post by: Mark Satterfield
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My neighbor Charlie, just filed for bankruptcy - By Mark Satterfield

Inserting embedded commands and benefits into your sales pages can work really well if you know what you are doing. Being able to used embedded commands appropriately is without a doubt on of the most powerful skills you can develop as a copywriter. Using this technique correctly you can have unlimited selling power over your readers.

For embedded commands to work efficiently they need to go almost unnoticed by your readers. That is, they work subconsciously. They help to subconsciously persuade your readers to take the action you want and in many cases this is to buy your product or service. A great example of how embedded commands can be used in marketing sales pages is: “Just imagine how much easier your online success will become when you learn my secret marketing strategies.” In this sentence the phrase learn my secret marketing strategies is the embedded command and it is also coupled with a benefit. The benefit is how much easier online success will be for the reader.

Placing the word you in front of the embedded commands helps to make them even more powerful. This is because when embedded commands are used in this manner the subconscious mind takes more notice of them and your readers are more likely to act on them too.

When you use embedded commands to their full extent no reader will ever object to them and the over effect is that the reader will feel compelled to act on your suggestions without feeling pressured into action.

The use of embedded commands has been proven time and time again and you can even practice the technique yourself in your everyday writing and when speaking with people. You will be amazed at your results.

Embedded commands are another way of getting your readers to take action and some of the best words to incorporate into your phrases will be: order now, buy now, ask yourself, limited time only, try it, take a chance, once in a lifetime, win big, super important, stop, fact, warning, make money, be successful, be famous, be healthy, be an expert, work at home, save time, accomplish goals, be free, feel happy, feel confident, everything you need, fast and easy, instant results, don’t miss out, and many more.

All these words allow you to get into the mind of the reader and spur their subconscious to take action. A great way to create sentences with embedded commands is to write your command first and then place it into a harmless questions or suggestion. If you are selling a new product you might start with the command: “buy our product now”. Next you will need to create a question or statement to embed your command into. An example of this might be: You’ll get 50% off the asking price is you buy our product now before you leave this page.”

Ask you can see the command is embedded along with a benefit which makes it work to your advantage.

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Using Embedded Commands To Create A Buying Frenzy With Your Next Sales Letter

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