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Using Mind Control In Your Sales Letters

Written by: Mark Satterfield

Article Overview: Using unorthodox suggestions can make your sales letters and email marketing lets you get "inside the mind" of your reader. Once you have control of their mind...the results are endless!

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Using Mind Control In Your Sales Letters

Incorporating unorthodox suggestions into your copywriting probably sounds like something extremely difficult but in fact it is really simple. Using unorthodox suggestions is really just about asking your readers to read the persuasive components of your sales letter in a different way. When you get your readers to read something in a different way they tend to use more of their senses and emotions in order to absorb your message even better. Reading something in a different way does not mean reading backwards or everything second word or anything crazy like that. What is means is that they read more focused on what you are saying.
Incorporating unorthodox suggestions into your copy writing allows you to influence your reader’s conscious and subconscious mind at the same time and if done correctly it can very often help to not only brand your product or service but also persuade your readers to buy your product with more ease. Imagine, visualize, and dream are the best words for invoking the subconscious mind but when it comes to the conscious mind you need something more. Words like mentally, concentrate, ask yourself, and even sing, are all words that you can use to get the conscious mind focusing on what you are saying.
Now I mentioned that using unorthodox suggestions involves getting your readers to read differently and take in what you are saying in a different way. There are some great examples of how you can achieve this and here are some examples that you can start using immediately. Some of my favorites include: Sing the following sentence, imagine listening to your favorite song as you read, talk to yourself about what you just read, tell yourself out loud, mentally ask yourself, repeat to yourself 3 times, silently and slowly read, visualize each word you mentally read, concentrate of the meaning of each word you silently read, mentally sing the following sentence, or mentally talk to yourself about what you’ve just read.
As you can see the majority of the above examples actually asks your readers to do two things which are to do something mentally and physically such as imagine listening to your favorite song as you silently read….Just try doing that for yourself now and see how much stronger you need to concentrate on trying to achieve both things. By using these suggestions you are getting the reader more focused on your sales writing and in doing this they will take more note of exactly what you are saying and when it comes to your persuasive phrases they will also be more open to them which will of course result in more sales of your product or service.

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Home > Marketing > Mark Satterfield > Using Mind Control In Your Sales Letters
Article Tags: business sales training, executive sales training, insurance sales training, marketing, sales development training, sales letters, sales presentation training, sales rep training, sales team training, telesales training, training in sales

About the Author: Mark Satterfield
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