Using The Power Of Stories In Your Marketing Letters
Telling A Story – Seductive Story Starting Lines
Telling a story has become increasingly popular in sales letters and for good reason too. Stories work. They help to bring the reader into your sales copy and help them to use their imaginations to see exactly how your product and service can work for them.
Using stories is not as easy s you think though and there are some tricks to this too. As with any copywriting you need to focus on your end result which will be a sale and to do this you need to write with your readers in mind.
Hypnotic marketing is a specific technique and seductive story telling is part of this. When you incorporate a story into your sales copy your readers can subconsciously place themselves right into the story. Your story characters be it yourself or someone else detail a series of life events leading up to the discovery or purchase of your product or service. You are probably already very familiar with this approach and have probably read sales copy that uses this technique. They usually start with an average guy living pay check to pay check until they discover the product or service you are offering and then all of a sudden they are making thousands each month, quitting their days jobs, and so on.
Using the seductive story telling sales copy can really make a difference in sales and some excellent seductive story starting lines that you can use include: just the other day, way back in the year, round about, I want to tell you about the time, one winter morning, and many more.
You can use first person stories where you talk about how you came to discover the product or service and how it worked for you. You can use an endorsement story where someone just like your reader used the product or service and achieved excellent results. You could start off by saying something like: “John was skeptical but used the (product/service name) and was amazed by the results he achieved.” There is also the future based story where you get the reader to imagine his or her life in the future and what it would be like with or without your product or service. You can do this by using words such as, imagine or fast forward, and dream. You can also make statements such as: “You are now living 2 years from now and have been using (name of product or service) and making great money. Where are you? Asking a question gets the reader thinking and again using their imaginations.
These story starters work because they draw the reader in. They start their imagination flowing and by combining story telling with other techniques such as emotional triggers your copy is bound to produce results.