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Mark Satterfield Articles

Written by: Mark Satterfield

My neighbor Charlie, just filed for bankruptcy - Click To Read Article
My neighbor Charlie, just filed for bankruptcy It was the prime topic for conversation this past weekend, so I suppose you could say this is a cautionary tale. What’s got everyone talking (and one or two of the neighbors a bit fearful) is that Charlie seemed to be doing OK. He had solo-consulting practice, advising retailers on supply chain issues such as transportation and warehousing.

What Prospects Are Saying About Your Selling Skills - Click To Read Article
According to IDC’s 2010 Customer Experience Survey of 213 senior level buyers, most people are not as effective selling one-on-one as they think they are. This comes in stark contrast to the perception of most business owners, consultants and sales professionals who tend to adopt the attitude of “get me in front of a prospect and I’ll close the deal.”

A Simple Way To Get More New Clients - Click To Read Article
This is somewhat overwhelming. I Googled “marketing advice” this morning and guess what? There’s a mere 99,300,000 results. Although I’m being slightly facetious, going online to research how to get more new clients, probably causes more harm than good. It’s not that there’s a lack of information (some of it actually quite good). The problem is that there’s (obviously) too much information. So why is this important?

Why Was This Sales Letter So Successful? - Click To Read Article
Perhaps it’s just because of the nature of my profession, but I’ve long been fascinated with why one sales letter attracts a swarm of interested clients while another is studiously ignored.

How To Get Prospects Interested In What You're Selling - Click To Read Article
One of the key challenges in any sales presentation is communicating a message that makes prospects pay attention. Amid all the clutter and noise that exists in the marketplace, how do we get those with whom we most want to do business with, to pay attention to us?

You Can't Change A Sales Prospect's Mind - Click To Read Article
I think we spend a lot of time trying to get people to change their minds. I also think it’s a waste of time. No matter how many facts you list, you’re just not going to be able to change the way someone views the world. It’s a bit like the old joke about you can’t milk a cat. First it can’t be done, and all it does is annoy the cat.

The Death of Boring White Papers - Click To Read Article
As the Vice President for Human Resources for a $750 million diversified manufacturer, Jason seemed to be on the hit list for every consultant and headhunter on the eastern seaboard. It wasn’t that he didn’t use their services, in fact he was desperately in need of some specialized assistance, but finding just the right advisor was quickly becoming much harder than he anticipated. One thing was certainly clear-he wasn’t going to find what he needed from his existing network of contacts. That track had been lapped multiple times. Thus, he’d put the word out three weeks ago that he was open to learning about new firms and experts. Since then, the trickle of white papers and reports that came across his desk had turned into a veritable tsunami.

Sales Presentations That Command Attention - Click To Read Article
One of the key challenges in any sales presentation is communicating a message that makes prospects pay attention. Amid all the clutter and noise that exists in the marketplace, how do we get those with whom we most want to do business with, to pay attention to us? Obviously, that’s a complex question and the answer quite frankly is that there are a lot of factors. But if we go to ground zero, that point where we are first trying to get attention, there is one element that we most want to focus on.

Sneaky Human Senses Copywriting Trick To Get More Sales - Click To Read Article
Use the human senses to make your sales copy motivate readers to take action

The Hottest Niche For Information Marketers - Click To Read Article
If you create information products you're always thinking about what are the hottest niches. This is one you should consider.

This Motivates Readers Of Sales Letters & Emails To Take Action - Click To Read Article
The most important element of any sales letter or marketing email is this.

Timing Your Stay-In-Touch Messages - Click To Read Article
Staying in ongoing contact with prospects and clients is often the most difficult aspect of marketing. This article answers the most common questions.

Understanding Your Prospects Readiness To Buy - Click To Read Article
By understanding your prospective client's readiness to buy you will be able to tailor your presentation to meet their specific needs. This article discusses the 4 different buying mindsets and how to position your products or services for each one.

The Importance of Patience In Marketing Services - Click To Read Article
A marketing system that only has one step to it tends to scare off more people than it attracts. This is a better approach.

Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action - Click To Read Article
How to use emotional triggers to make the readers of your marketing letters and sales emails do what you want. Cool Jedi-Mind tricks!

Using Embedded Commands To Create A Buying Frenzy With Your Next Sales Letter - Click To Read Article
By inserting hidden embedded commands into your next marketing letter or sales email readers will fall under your spell and do precisely what you want.

Using Mind Control In Your Sales Letters - Click To Read Article
Using unorthodox suggestions can make your sales letters and email marketing lets you get "inside the mind" of your reader. Once you have control of their mind...the results are endless!

Using Positive Persistence As A Selling Tool - Click To Read Article
Persistence is one of the most powerful marketing tools any company has. Learn steps you can take to make sure you grow your business during a recession.

Using The Power Of Stories In Your Marketing Letters - Click To Read Article
Every powerful sales letter or marketing email should have a strong story. Here's how to write one.

What Influences Your Prospects Decision To Buy? - Click To Read Article
How to develop a deep understanding for what motivates the decision-maker.

Writing Sales Emails That Get You More New Clients. - Click To Read Article
The key to writing sales emails that get you more new clients is to first put yourself in the shoes of your reader. If you remember no other point, it's crucial that you keep in mind that "it's all about the reader."

Find A Niche Market That Really Gets You More New Business - Click To Read Article
Successfully getting more new clients depends upon what niche you target. These two criteria are crucial for making sure you get more new business.

Don't Overlook This Powerful Method For Ending Your Sales Letters. - Click To Read Article
The power of the P.S. is often overlooked as a tool to get readers to take action on your marketing letters and sales emails.

Why Being "Safe" Kills Your Business - Click To Read Article
Let me tell you a quick story and while it may not appear so, it actually does tie into the topic of this article. Has this ever happened to you? You go to a restaurant that you’ve never been to before. Place looks nice. Perhaps the menu is a bit more extensive than you thought, so you ask your waiter/waitress/waitperson (or is it server/servess/serve-person?), "What’s really good?" What do you so often hear? “Well, we serve a lot of the chicken.”

Best Sales Stories For Getting More Referrals - Click To Read Article
My wife Marian is a strong believer in what she calls “your authentic voice”. For more years than I care to admit, I looked at the style of those who seemed successful and tried to copy it. My thinking was that if it worked for them, it should work for me too. What I failed to realize is that the reason it worked for them was because it was their authentic voice, not mine.

Email Advertising Marketing That Gets You More New Clients - Click To Read Article
The key for creating an email advertising marketing initiative that actually gets you more new clients is to focus on three items. Pay attention to these and your next campaign will result in a lot more new business.

Diversifying Your Services - Click To Read Article
When marketing services to get more clients, offering additional programs and services can expand your new business efforts. Here's how to do this.

Closing The Sales Letter. How To Get People To Take Action - Click To Read Article
How to write a sales close that doesn't turn off your reader

Business Building Secrets For Small Business Owners - Click To Read Article
What ruins most marketing for small businesses is not having a marketing system in place. Here are two marketing tips that will enable you to get lots more new clients.

The Power Of Unique Sales Stories - Click To Read Article
If I asked you, “How do you get the majority of your new clients?”, I imagine that I would hear, “Word of mouth and referrals”. However, I’d also guess that you would tell me that you wish you had more of them.

Sales Development Training For When Prospects Don't Remember What You Offer - Click To Read Article
To say I was frustrated would be an understatement. I had been a member of this peer support networking group for over a year. I had not only explained in a presentation to the group what I did but had made a point to take each member out to lunch to make sure they understood. Look, you can’t get referrals if people don’t know who you are and what you do, so I wasn’t leaving any proverbial stone unturned.

How Sales Stories Differentiate Your Business From The Competition - Click To Read Article
If there is one problem that perplexes business owners more than others, it’s, “How do I differentiate my business from the competition?” This is a particularly challenging issue for services businesses. So how can a consultant, advisor, or other services provider differentiate themselves from the competition? What’s the best way to stand out amid an ever increasingly competitive world?

How To Increase Your Opt-In Rate By 33% - Click To Read Article
Everyone wants a larger and better list of prospects. Here's how to get more of your visitors to opt-in when they visit your site.

Identify the Key Decision Makers - Click To Read Article
Small business owners and sales executives sometimes have difficulty identifying the decision-maker or may be blocked from getting in contact with them. Sometimes you may feel anxious or uncomfortable when you're actually in front of a senior level decision-maker. We'll discuss strategies to help you in all three of these areas.

Make Sure Your Sales Letter Has A Strong Call To Action - Click To Read Article
Get readers to do what you want with a strong call to action. This is a key element in any sales letter.

The Future of Twitter. When Will It Finally Evolve? - Click To Read Article
I’ve been reading with interest the opinions of marketers I respect such as Ryan Deiss and John Reese about Twitter. Certainly the dust has not settled on whether it ultimately proves to be little more than a fad or if it manages to reinvent itself into something that actually has a workable application. Because, right now, it's a mess. The total tonnage of noise just overwhelms the system. Quite frankly if someone was responding to a tweet of mine, I'm not even sure how it would get on my radar screen. The sheer din of sales pitches and idle blather drowns out what could be beneficial, interesting or thought provoking.

Marketing Your Expertise To Get More New Clients - Click To Read Article
If you’re a consultant, coach and advisor, or make your living by sharing your expertise, keeping your business pipeline full is an ongoing challenge. Consultants and experts face business development challenges that others do not. Which is one of the key reasons why most traditional forms of marketing do not yield the results that we as advisors and coaches need.

What Is Your Company's Vision? - Click To Read Article
Some of us become entrepreneurs by choice. We have a desire to share our knowledge or our passion with others. Some of us have entrepreneurship thrust upon us. The 50-something executive who has recently lost his or her job, realistically may not have a lot of options aside from starting their own business.

What Holds Us Back From Business Success? - Click To Read Article
We all start our businesses with great dreams. Owning your own business is an opportunity to achieve a level of success that most of us will never realize in the corporate world. Why is it then is success so elusive?

How Your Price Attracts New Consulting Clients - Click To Read Article
I had an interesting conversation with a friend over the holidays. She lamented that her lead generation efforts were not yielding the quality of clients she wanted. Since this had never been a problem in the past, I asked her if anything had changed about how she was presenting her services.

Business Planning for The New Year - Click To Read Article
As the year winds down and our attention focuses on the holidays and family, I’ve found that this is also the ideal time to reflect on what has taken place and what we want our businesses to look like in the coming year.

Are Holiday Cards Worth The Effort? - Click To Read Article
During the holiday season, one question that many small business owners ask is, “Are holiday cards worth the effort?”

Successful Networking Strategies - Click To Read Article
Ever go to a networking event and don't know how to "break the ice"? Here's practical tips for becoming more confident and comfortable.

Should You Use Long Or Short Email Copy In Your Sales Communications? - Click To Read Article
Long or short email copy? Here's how to decide.

Secrets of Top New Business Developers - Click To Read Article
What exactly do the top rainmakers do that makes them so successful? Learn what separates the top business developers from the rest.

Selling With Stories - Click To Read Article
The most successful sales people sell without it ever being apparent that they are in fact, selling. How did they do this? They all told stories.

Reduce Price Resistance by Making the ROI Case For What You Sell - Click To Read Article
In order to make prospects understand why they should spend money on your goods or services you need to demonstrate the return on investment that they will receive. This article explains how to do that.

Psychological Tricks For Writing Sales Letters and Marketing Emails - Click To Read Article
Advanced techniques that will make your sales letter copy mesmerizing and motivating.

Overcoming Writer's Block. How to unleash the writer inside of you. - Click To Read Article
A simple formula you can use to quickly and easily write an article in less than 90 minutes.

More New Clients - Click To Read Article
Getting more new clients is an ongoing challenge. These marketing tips will help you get prospects interested what you offer and do.

Money Talks: How to Build Your Visibility Through Public Speaking - Click To Read Article
Although many people are uncomfortable with the idea of speaking before a group, it's a proven method for raising your professional visibility.

Internet Marketing For Small Businesses - Click To Read Article
When one raises the topic of internet marketing there are usually a couple of responses. From the technically gifted, they immediately go off onto an elaborate discussion about the nuances and subtleties of the newest software or services. For small businesses, there is usually a completely different reaction.

Increased Website Visibility By Using Links - Click To Read Article
Get ranked high by Google by using this linking strategy to increase your business visibility.

How To Triple The Number Of Opt-Ins To Your Mailing List - Click To Read Article
Need more traffic? A marketing strategy for getting more visitors to your website.

How To Write A Really Great Marketing Letter That Makes Readers Take Action - Click To Read Article
The problem with many articles is that they do not have a Call To Action. Your article should advance the sales process by motivating readers to do something. This article shows you how to do that.

How To Write A Compelling Marketing Letter That Actually Gets Read. Part 2 - Click To Read Article
This article focuses will show you how to make sure that your entire marketing letter gets read. Even by the most uninterested prospects.

How to Write A Compelling Marketing Letter That Actually Gets Read. - Click To Read Article
Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.

Hypnotic Sales Letters - Click To Read Article
Ninja-mind tricks you can use in your sales letters for hypnotizing your reader.

How To Market Your Services or Products - Click To Read Article
The key to getting more new clients is to motivate prospects to "raise their hands" and then stay in touch with them with messages of interest. This article shows you easy-to-implement steps for doing just that.

How to Maximize the Business Potential of Your Next Speech - Click To Read Article
Here are methods to get new clients to self-identify themselves after your next speech or presentation

How To Put Benefits In Your Sales Letters & Emails That Motivate Readers To Take Action. - Click To Read Article
Get your sales letters and emails read by including strong benefits. Everyone has heard this before but here's how to actually write them.

How To Make Sure Your Sales Letters Get Read - Click To Read Article
This is what separates sales letters and marketing emails that get read from those that go in the trash.

How To Differentiate Yourself From The Competition - Click To Read Article
Most marketing messages fail to accomplish their objective which is to differentiate you from the competition. This is how to stand out in a crowded marketplace.

How To Get Your Calls Returned By Becoming an Industry Expert - Click To Read Article
The key to getting your calls returned is to be viewed as an industry expert. This article discusses the specific strategies you can use to become well known and respected in your field.

How to Get More New Clients. Quickly. Easily. With No Cold Calling - Click To Read Article
This article describes an easy-to-create marketing system that will consistently bring you a steady stream of new clients-all of whom have pre-qualified themselves as being interested in learning more about your products or services

How To Get Unblocked When Writing Sales Letters & Emails - Click To Read Article
Jump start writing sales letters and marketing emails by building a swipe file of examples.

How To Get The Readers Of Your Sales Letters To Take Action. - Click To Read Article
Here is how to get the readers of your sales letters and marketing emails to take action.

How To Build Credibility With Your Prospects - Click To Read Article
How small businesses can quickly build trust and credibility with brand new prospective clients.

Getting On The First Page Of Google - Click To Read Article
Getting on the first page of Google does not need to be difficult. Follow these tips and watch your page ranking soar.

Get Your Marketing Letters & Sales Emails Read By Doing This! - Click To Read Article
This is a powerful tool for making sure your marketing letters and sales emails get read

Get Your Readers To Take Action! - Click To Read Article
More copywriting mind-ninja tricks for sales letters and marketing emails





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