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Frequent Buyer Programs
Written by: Shel HorowitzArticle Overview: Reward your customers for coming back again and again.
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Frequent Buyer Programs
Reward your customers for coming back again and again.
My supermarket has made me a very loyal customer—not because I'm so enamored of their freshness, selection, or prices (all of which are decent but not very different from the competition—but because the store makes it worth my while to shop there. It rewards my patronage in two ways:
1) If the cashier scans my customer card (conveniently placed on a small strip that goes on my key ring), I get "members-only" discounts on various products (don't even need to clip coupons).
2) When I pay with the store's own MasterCard, I get two frequent flier miles for every dollar I spend (one mile for purchases made elsewhere).
These two programs provide a significant incentive for me to shop there—and I spend several thousand dollars a year there as a result.
Many other stores in my town—pizza shops, cafes, bookstores, movie houses—offer some sort of frequent buyer program. Most of them punch a card and give you a free item when you reach ten or twelve punches. One store averages the ten highest purchases over $10, and gives a credit for that amount—a policy that definitely encourages higher spending!
Airlines were among the first to develop frequent-buyer programs. But many other businesses have joined in. And why not? If ever there was a win-win scenario, it's rewarding customers who patronize you frequently. You get far more business with essentially no marketing outlay, and they get a discount.
If you've got a particularly innovative frequent buyer program, drop me a line and tell me about it.
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Article Tags: bookstores, br 2, cafes, cashier, customer card, frequent buyer program, frequent buyer programs, frequent flier miles, freshness, key ring, loyal customer, movie houses, outlay, patronage, pizza shops, punches, rewarding customers, several thousand dollars, supermarket, two ways
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About the Author: Shel Horowitz RSS for Shel's articles - Visit Shel's website  Click here to visit Shel's website   Frequent Buyer Programs To Thine Own Self Be True Its Better for Business What Arthur Andersen Would Say to His Company Six Ways to Boost Response on Your Surveys and Gain More Useful Information Why Market Research Will Help Your Business How to ColdPitch a Reporter |
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